Marketing

5 Ideas to Successfully Reach your Architectural Clients

There is a story behind every design, and every design process involves an engaging storyline. As perceived and understood, these stories are for a defined set of audiences.  “You have to start with your customer—not with your product, or your service, or what you think is right—and build everything around that.” – Robert Dekker, group […]

Articles

How digital twins and VR will help build a better tomorrow?

Do you know that by 2026, the global market value for digital twinning will be $48.2 billion? According to a statement released by Paul Smetanin, President of the Canadian Centre for Economic Analysis. The discussion of digital twins and Virtual Reality might not be a new exciting topic, but this piece of observation will reveal […]

Architecture

Urban Placemaking: RENAZCA Initiates Transformation Azca Financial District in Madrid

RENAZCA has selected a design team to lead the transformation of Madrid’s AZCA district, poised to foster the area’s urban, economic and social revitalization. The team was chosen after a two-stage competition as part of a larger initiative to reactivate public space with the support of the private sector.

Interviews

Barbara Flammang on Creating a Strong and Encouraging Firm Culture

This week’s interview is with Barbara Flammang, FAIA. Barbara is a founding partner of Killefer Flammang Architects (now KFA Architecture) which she co-founded together with her husband over 40 years ago. In this inspiring interview Barbara shares her key learnings and insights from 40+ years of practicing architecture. Learn how she has build an office […]

Interviews

Celebrating a Holistic Project Approach and Diversity in Architecture with Patricia Rhee

This week’s interview is with Patricia Rhee. Patricia is a Partner at Ehrlich Yanai Rhee Chaney (EYRC) Architects, where she has practiced for 20 years. She was recently elevated to AIA’s College of Fellows. In this interview Patricia shares her pathway to architecture. She talks about her ideas and inspiration of running a medium-sized design […]

Interviews

Designing Resilient Spaces and Rethinking Strategies with Elvira Muñoz

This weeks interview is with Elvira Muñoz. Elvira is the Director of Interior Design and Studio Lead for the EMEA region at AECOM. And the Director of the Master in Strategic Design at IE School of Architecture and Design. In this interview Elvira Muñoz shares her thoughts and ideas on the challenges and opportunities in […]

Websites

Architecture Firm Website: Finding the Right Balance Between Aesthetics and Marketing

Your architecture firm website needs the right structure, design and messaging to connect with your prospective clients and guide them to the next step. Strategic and well crafted website design will connect your visitors with your brand and guide them in an effective, authentic and meaningful way.

Marketing

New Course: Attracting Clients with Content Marketing

The “Attracting Clients with Content Marketing” course is teaching architects how to effectively use content marketing in order to attract more potential clients to their websites and generate more leads. As architects we are definitely not the profession which is using outbound marketing tactics. Meaning, you are probably not cold calling any potential clients that […]

Books

Sketch Like an Architect: Step-by-Step from Lines to Perspective

New book release – Sketch like an Architect Book: A Step-by-Step Guide to Mastering the Basics of Architectural Sketching by David Drazil. Is architectural hand sketching dead or are you still sketching to communicate your ideas to your clients?  However, in today’s world focused on technology we sometimes forget how such simple tools as pen […]

Marketing

Content Marketing for Architects: How to Attract More Leads for Your Architecture Firm

You might be asking yourself why content marketing for architects is so important. You think that your aesthetically attractive built projects should be bringing in new work and clients of their own accord, right? This is what we’ve heard so many architects say, especially those from older generations.  Well, let us summarize why content marketing […]

Technology

Urban Incubator: BIG Designs Toyota Woven City in Japan

Together with Toyota Motor Corporation, BIG-Bjarke Ingels Group unveils Toyota Woven City as the world’s first urban incubator dedicated to the advancement of all aspects of mobility at the foothills of Mt. Fuji in Japan.

Real Estate

Real Estate in the Digital Age: An Industry in Transition

Carmen Panadero has an impressive and diversified career with experience in architecture, real estate, strategic consulting, repositioning of assets and management of large accounts, as well as project drafting and international business development. Building on this foundation of design, business and real estate knowledge, she is an industry expert and encourages others to join her […]

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