The “Attracting Clients with Content Marketing” course is teaching architects how to effectively use content marketing in order to attract more potential clients to their websites and generate more leads. As architects we are definitely not the profession which is using outbound marketing tactics. Meaning, you are probably not cold calling any potential clients that […]
New book release – Sketch like an Architect Book: A Step-by-Step Guide to Mastering the Basics of Architectural Sketching by David Drazil. Is architectural hand sketching dead or are you still sketching to communicate your ideas to your clients? However, in today’s world focused on technology we sometimes forget how such simple tools as pen […]
You might be asking yourself why content marketing for architects is so important. You think that your aesthetically attractive built projects should be bringing in new work and clients of their own accord, right? This is what we’ve heard so many architects say, especially those from older generations. Well, let us summarize why content marketing […]
Together with Toyota Motor Corporation, BIG-Bjarke Ingels Group unveils Toyota Woven City as the world’s first urban incubator dedicated to the advancement of all aspects of mobility at the foothills of Mt. Fuji in Japan.
Carmen Panadero has an impressive and diversified career with experience in architecture, real estate, strategic consulting, repositioning of assets and management of large accounts, as well as project drafting and international business development. Building on this foundation of design, business and real estate knowledge, she is an industry expert and encourages others to join her […]
For their PhD research project, Mortiz Mungenast and Oliver Tessin searched for a way to use 3D printing technology to create an intelligent architectural product, a 3D printed façade. They were driven to create not only a product, but also a fully digitized design-to-production process, eliminating the risks of mistranslation and inefficiencies which occur traditionally, […]
Cabin One is a new way of flexible, minimal living. This crowdfunded startup brought an architectural idea to fruition with the help of strong partnerships in production, building material supply and smart services. Cabins are customized by the client, produced in completion and delivered as a single unit to a prepared and permitted site, with […]
Martha Thorne, Dean of IE School of Architecture and Design and Executive Director of the Pritzker Prize, shares her thoughts on the future of architectural education and the role of architects in a world of rapid urbanization. The fields of architecture and design are undergoing great changes due to globalization, new technology and their expansion from traditional practice to new areas and ways of working.
Architecture Office, an architecture firm based outside of Austin, Texas, has designed the flagship work environment for ShareCuse, a new coworking space located within the historic 1928 Syracuse Building in the city’s downtown district. Drawing from the edifice’s rich 90-year history as an office building, and the firm’s own research into a range of workspace […]
Entrepreneur and business coach Ray Brown partnered with strategist Bec Kempster to found Archibiz — An expert business coaching services for architects. By starting a coaching service specifically tailored to the business knowledge needs of architects, they leveraged existing know-how to provide a specialized service that addresses the business knowledge gap prevalent throughout the architectural […]
When Hurricane Katrina devastated New Orleans in 2005, Jonathan Tate (OJT – Office of Jonathan Tate) and his colleagues gradually relocated their office from Memphis to New Orleans to focus on rebuilding. Amidst a global economic recession, a few years later Jonathan decided to go off on his own. His traditional architectural practice “Office of […]
NYC-based architecture and design studio Worrell Yeung has completed the architectural renovation and interior design of a 3,200 square-foot loft in the landmarked Clocktower Building in the DUMBO neighborhood of Brooklyn. The design of the loft was inspired and informed by the space’s unique panoramic views of Manhattan and Brooklyn. Two interior volumes are the […]