Category: Marketing
Member Exclusive

Why Most Architecture Firm Websites Suck (and how to fix them)

After evaluating more than 400 architecture firm websites Bryon McCartney, Founder of Archmark, found out that 71% of the sites were poorly constructed and underperforming. Most of them were showing beautiful images of the projects which seems to be the common starting point of how architectural practices design their website. But in times of digital […]

Marketing

You did not have them at “Hello”

by Arnaud Marthouret Imagine you’re looking for a lawyer to help you with a legal matter. You do some googling (surprisingly none of your friends and family know a good lawyer to recommend to you) and you find a few eye-catching firms. Looking at their websites, three out of four say more or less the […]

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5 Important Marketing Touchstones for Architects

Among the many marketing strategies available to architects today, these 5 points are still the essential touchstones all business owners working in the AEC industry should always keep in the back of their mind. If you type “marketing strategies for architects” into your search engine, you’ll see page after page filled with articles that offer […]

Member Exclusive

How to Grow Your Architecture Firm through Marketing

Marketing is not simply an expense reserved for already established architecture firms. Small businesses in particular can benefit from a smart marketing strategy by aligning their operations with some of marketing’s most basic premises and concepts. Architects in general have a tendency to underestimate the importance of marketing in creating and running a successful business. […]

Member Exclusive

How Architects Can Use Their Existing Skill Set to Become Savvy Marketers

“If I make good designs, then clients will come.” – This one of the biggest mistakes architects make. Your work may be excellent, but if it doesn’t have any way to reach your prospects, it might as well not exist. A well-executed marketing strategy can go a long way in bringing in new clients and […]

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