How Architects Can Use Their Existing Skill Set to Become Savvy Marketers
“If I make good designs, then clients will come.” – This one of the biggest mistakes architects make. Your work may be excellent, but if it doesn't have any way to reach your prospects, it might as well not exist. A well-executed marketing strategy can go a long way in bringing in new clients and customers.
Most architects enter the profession with little to no knowledge on how to implement a smart marketing strategy. This is one of the reasons marketing is often neglected by AEC businesses.
An archipreneur could take advantage of this knowledge gap. Architects can build on their existing ...
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