There is a story behind every design, and every design process involves an engaging storyline. As perceived and understood, these stories are for a defined set of audiences.  “You have to start with your customer—not with your product, or your service, or what you think is right—and build everything around that.” – Robert Dekker, group […]

Your architecture firm website needs the right structure, design and messaging to connect with your prospective clients and guide them to the next step. Strategic and well crafted website design will connect your visitors with your brand and guide them in an effective, authentic and meaningful way.

The “Attracting Clients with Content Marketing” course is teaching architects how to effectively use content marketing in order to attract more potential clients to their websites and generate more leads. As architects we are definitely not the profession which is using outbound marketing tactics. Meaning, you are probably not cold calling any potential clients that […]

You might be asking yourself why content marketing for architects is so important. You think that your aesthetically attractive built projects should be bringing in new work and clients of their own accord, right? This is what we’ve heard so many architects say, especially those from older generations.  Well, let us summarize why content marketing […]

What is an effective marketing strategy for architects? Among the many marketing strategies available to architects today, these 5 points are still the essential touchstones all architecture firm owners should always keep in the back of their mind. If you type “marketing strategies for architects” into your search engine, you’ll see page after page filled […]

With a multitude of social media platforms to choose from, architects have to be careful in choosing the right one in which to engage with others and to invest their time and money. Young companies and startups in particular stand to gain a good deal from using LinkedIn. Usually strapped for cash, startups need to […]

Since its launch in 2010, Instagram has become one of the most popular social media platforms with user-generated content. But how useful can Instagram be for architects and those working in the AEC industry? Apparently, extremely useful. Read on to find out how. The majority of architects still don’t see marketing as a hugely important […]

Marketing is not simply an expense reserved for already established architecture firms. Small businesses in particular can benefit from a smart marketing strategy by aligning their operations with some of marketing’s most basic premises and concepts. Architects in general have a tendency to underestimate the importance of marketing in creating and running a successful business. […]

“If I make good designs, then clients will come.” – This one of the biggest mistakes architects make. Your work may be excellent, but if it doesn’t have any way to reach your prospects, it might as well not exist. A well-executed marketing strategy can go a long way in bringing in new clients and […]