Real Estate in the Digital Age: An Industry in Transition
Carmen Panadero has an impressive and diversified career with experience in architecture, real estate, strategic consulting, repositioning of assets and management of large accounts, as well as project drafting and international business development.
Building on this foundation of design, business and real estate knowledge, she is an industry expert and encourages others to join her in taking charge of the future of our cities—”the centers of innovation, culture and learning.”
She believes technological disruption is here, it is our present, and with strong networks among professionals there is a greater opportunity for knowledge sharing and advancement. Technological advancement will help to resolve present challenges and change the way we build and live.
As the founder of WIRES (Women in Real Estate Spain), Panadero encourages her counterparts to work toward the shared objective of greater corporate social responsibility and inclusion within the built environment industry.
Could you please tell us a bit about your background?
I am an architect and director of Business Development at DCN, where I lead the company’s real estate development. I also run IE Business School’s Master in Real Estate.
I have a lengthy track record working at companies such as CBRE—in strategic consulting, repositioning of assets and management of large accounts—as well as at Estudio Lamela, where I’m the project drafting technician and work in international business development.
This involvement across different areas of a highly professional sector has given me significant “added value”, because having been a technician, sales person and consultant has allowed me to reach my present “expert” status giving me solid foundations to build on.
You began your career in architecture, transitioning to real estate development later. What are the key skills your background in architecture has given you?
The skill set that has helped me has included:
- A global vision and understanding of complex problems (that’s what my background in architecture gave me)
- Perseverance and a desire to learn from colleagues in different fields (architects know they can never stop learning)
- Knowing how to create value in the real estate environment and understanding that buildings are the base on which everything else (the financial, legal and management part) pivots.
- Reading, investigating, chatting with experts... with a single purpose: to keep up with new techniques and innovations, always keeping an eye on trends that give us clues as to where the
future of our sector is going.
Has your background in the real estate sector changed your view on architectural studies? Do you think that there is a knowledge gap in the way architecture is taught?
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