Leading a successful design practice does not guarantee it is a profitable business. Do you know and track the key metrics (KPIs) to extract meaningful, relevant, timely and actionable insights to operate and improve your practice? In this helpful tutorial, learn about the quantitative measures of a successful architecture business, and begin tracking your growth […]
Marketing is not simply an expense reserved for already established architecture firms. Small businesses in particular can benefit from a smart marketing strategy by aligning their operations with some of marketing’s most basic premises and concepts. Architects in general have a tendency to underestimate the importance of marketing in creating and running a successful business. […]
Welcome back to “Archipreneur Insights”, our interview series where we talk to founders and entrepreneurs within the architectural and design community. Here, we ask them about how they started their businesses and the struggles they had to overcome, as well as the kinds of services and products they create and how they envision the future […]
Whether you’re a large architecture firm or a small, boutique design studio, everyone needs a plan for generating new business. The prospect of working on RFPs (Request For Proposals) and RFQs (Request For Qualifications) to win a place on the shortlist. However, is daunting and something very few people look forward to. Fortunately, it’s not […]
Running a blog that complements your architectural practice can have a significant impact on the success of your business. Approaches may vary in format and choice of platform, but writing combined with designing can help you build a strong online presence, reach new audiences and gain useful feedback from your clients. Writing about architecture and […]