Product Design Made by Architects – How Graypants Built an International Brand
Welcome back to Archipreneur Insights, the interview series with leaders who are responsible for some of the world’s most exciting and creatively disarming architecture. The series largely follows those who have an architectural degree but have since followed an entrepreneurial or alternative career path but also interviews other key players in the building and development community who have interesting angles on the current state of play in their own field.
This week’s interview is with Grizzle and Jonathan Junker, founders of Graypants, a company that produces pendant lights made entirely of repurposed corrugated cardboard.
The company’s flagship line Scraplights embodies the team’s interest in repurposing and environmentally responsible design. In 2012, they set up their European office in Amsterdam, from where they started distribution to over forty countries, while the Seattle studio still provides local production for North America and functions as a prototyping shop.
Their portfolio includes public artworks, architectural installations and several lines of lighting, furniture, packaging designs sold throughout the world. Their debut architecture project Garage won the coveted AIA Seattle’s Award of Honor in 2013.
We were curious to learn how these two architects turned their ideas into products and made the transition from “classic” architecture to productizing designs, successfully selling them and establishing a brand.
Enjoy the interview!
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