How to Redevelop a 100-Year-Old Hotel through Crowdfunding – with Greg Hennes

Published on October 27, 2016 | by Archipreneur
Greg Hennes
Entrepreneur Greg Hennes | photo: Sinuhe Xavier
Do you want to get into the heads of the top initiators and performers from the architectural community? If so, we heartily welcome you to “Archipreneur Insights”! In this interview series, we talk to the leaders and key players who have created outstanding work and projects within the fields of architecture, building and development. Get to know how they did it and learn how you could do the same for your own business and projects.

This week’s interview is with Greg Hennes, entrepreneur and founder of The Jennings Hotel. The Jennings Hotel is the world’s first Kickstarter-funded hotel and artist residency.

Greg’s career as an entrepreneur has gone in various directions. He is the co-owner of a camera equipment rental business in Portland, he created the brand and online shop antler&co selling bookshelves, hangers, and mobiles all made of (you guessed it) deer antlers, and his ironic product Campfire Cologne, a box of sticks that smell like “your best summer ever” is sold at various retailers worldwide, including Urban Outfitters.

When Greg came across The Jennings Hotel in Joseph, Oregon, it was love at first sight. He bought the century-old building in 2014 and launched a Kickstarter campaign to redevelop the building – then a mess of run-down apartments and offices – back to its former beauty as an eight-room hotel and artist residency.

Greg brought together seven artists and designers to each transform one of the hotel’s rooms. As an experienced builder and having built his own cabin, Greg did most of the remodeling work himself and transformed the eighth room.

Keep reading to learn from this self-proclaimed “dreamer-entrepreneur” and see images of the redeveloped Jennings Hotel.

Enjoy the interview!

Could you tell us a little about your background?

There’s no single thread, I just chase what excites me and see if I can make it work. I started my first business – a photo equipment rental shop – in 2006, then built a brand called antler&co, created campfire cologne, co-founded a holiday market (the Portland bazaar) and now work full time on the Jennings. Somewhere in there I built the cabin, too.

You raised money on Kickstarter to transform an over 100-year-old hotel in Joseph, Oregon, to its former beauty. Can you tell us a little about your process to get the crowdfunding campaign going?

It was a lot of work and it was very collaborative. I worked with my friend Leah Brown on the video and talked a ton to other folks I know who’d run kickstarter campaigns. No one had ever tried what I was doing, so it was a bit of a risk, but the results were wonderful and the feedback I got was all very positive. It took about 6-8 months of preparation and shooting.

Did you raise this money for the whole remodeling project, and was it enough?

The campaign was for general remodeling costs, but I knew from the get go it wouldn’t be anywhere close to what I’d need in total. I wanted to be realistic about my goal, which was $80,000 ­– I raised $107,070 – and exceeding it by 33% felt spectacular.

What was the biggest challenge in the redevelopment process?

The challenges continue, but in my case it has been labor. I’ve been doing most of the work myself out of necessity, but this winter I’ll be hiring a couple folks to help me get shit done and hopefully be more or less fully operational by late spring 2017.

The hotel is now open for business. How is it working out; are you happy with the result?

It’s working great. I’ve got an amazing innkeeper, and it’s been incredible meeting and connecting with the folks who’ve come to stay.

The Jennings Hotel
A current view of the hotel, a two-story building with a restaurant and coffee shop on the ground floor and eight hotel rooms on the top floor. The redevelopment of the exterior hasn’t started yet.

What is your next project? Are you planning another real estate project?

The $64,000 question. I’m working on starting a folk school in Joseph and I’m always looking at other potential hospitality projects, both in Oregon and elsewhere.

Do you have any advice for Archipreneurs who want to start and build their own business?

Dream big, be realistic, do good work, be nice, make cool shit, know your limits and sharpen your pencil.

About Greg Hennes

Greg Hennes is a wild haired, serial dreamer-entrepreneur. When he’s not swinging a hammer at The Jennings Hotel, you can find him running around in the mountains or trying to ride a moose at his cabin in Northern Minnesota.

The communal kitchen and library is designed by Matt Pierce and Ben Klebba.
The communal kitchen and library is designed by Matt Pierce and Ben Klebba.
The kitchen and library is a room for the guests to meet.
The kitchen and library is a room for the guests to meet.
The sauna
The sauna was the first room that Greg completed during the redevelopment process.
Room 2 is designed by Ashley Tackett.
Room 2 is designed by Ashley Tackett.
Room 2
Room 2 includes details like a tape selection and a leather magazine pouch next to the bed.
Room 3a
Room 3a is co-designed by Ben Klebba of Phloem Studio and Matt Pierce of Wood&Faulk.
Room 3b
Room 3b is designed by the same designers as Room 3a. Both rooms can be combined as a suite.
Room eight, The Jennings Hotel
Room 8 was designed and built by Greg Hennes as a love letter to cabin life.
Room eight
Utilizing a simple palate of rough cut lumber and exposed brick, the nostalgic rusticity of room eight is elevated by considered details and a mixture of the found, curated and collected.

Enjoyed the Article?

Get our best content on Architecture, Creative Strategies and Business. Delivered each week for free.

We won’t send you spam. Unsubscribe at any time.