There is a story behind every design, and every design process involves an engaging storyline. As perceived and understood, these stories are for a defined set of audiences.  “You have to start with your customer—not with your product, or your service, or what you think is right—and build everything around that.” – Robert Dekker, group […]

The “Attracting Clients with Content Marketing” course is teaching architects how to effectively use content marketing in order to attract more potential clients to their websites and generate more leads. As architects we are definitely not the profession which is using outbound marketing tactics. Meaning, you are probably not cold calling any potential clients that […]