Archipreneur is back with an interesting discussion with Anne Fletcher, a strategic architect and a former Managing Principal of HOK.  With a career in architecture spanning over three decades, Anne Fletcher has played a significant role in shaping the architecture community, most notably as a senior principal at HOK. Drawing inspiration from her father, a […]

Over the years, the architecture profession has been considered one of the most demanding career paths. There are multiple reasons for this thought, however, the common one is the lack of knowledge among architecture graduates. The idea of pursuing architecture requires a lot of perseverance and the ability to tackle challenges right from day one. […]

“People do not buy goods and services. They buy relations, stories, and magic.” — Seth Godin (American author and a former dot-com business executive.) Every project an architect works on is not simply a service, but rather a meaningful relationship. The best way to let your potential clients know about this is through sharing it […]

Are you an architect who loves to communicate ideas through sketches? Did you know that architectural illustrators play a crucial role in bringing architectural visions to life? Architectural Illustration can be a collective term that includes multiple ways of interpreting ideas and concepts in design practice. Some professionals prefer using traditional hand-drawing methods and others […]

The success rate of an architectural practice substantially depends on how effectively it aims to serve its clients. The preliminary phases of running a creative business include outreach of a design service to its clients. It all boils down to one thing: marketing your valuable content. It is obvious, yet it’s challenging to come up […]

The word ‘community’ literally translates to a group of people having a particular characteristic in common. Designing a space for them has to be something that truly reflects and satisfies their exact requirements. With the current increase in monetization of building spaces, the actual purpose of architecture has taken a toll. It is a reminder […]

There is a story behind every design, and every design process involves an engaging storyline. As perceived and understood, these stories are for a defined set of audiences.  “You have to start with your customer—not with your product, or your service, or what you think is right—and build everything around that.” – Robert Dekker, group […]

Do you know that by 2026, the global market value for digital twinning will be $48.2 billion? According to a statement released by Paul Smetanin, President of the Canadian Centre for Economic Analysis. The discussion of digital twins and Virtual Reality might not be a new exciting topic, but this piece of observation will reveal […]

RENAZCA has selected a design team to lead the transformation of Madrid’s AZCA district, poised to foster the area’s urban, economic and social revitalization. The team was chosen after a two-stage competition as part of a larger initiative to reactivate public space with the support of the private sector.

This week’s interview is with Barbara Flammang, FAIA. Barbara is a founding partner of Killefer Flammang Architects (now KFA Architecture) which she co-founded together with her husband over 40 years ago. In this inspiring interview Barbara shares her key learnings and insights from 40+ years of practicing architecture. Learn how she has build an office […]

This week’s interview is with Patricia Rhee. Patricia is a Partner at Ehrlich Yanai Rhee Chaney (EYRC) Architects, where she has practiced for 20 years. She was recently elevated to AIA’s College of Fellows. In this interview Patricia shares her pathway to architecture. She talks about her ideas and inspiration of running a medium-sized design […]