Tag: IE School of Architecture and Design
Interviews

Disruptive Branding and the Power of Design with Jacob Benbunan

This week’s interview is with Jacob Benbunan, co-author of the book “Disruptive Branding” and founder and CEO of independent global consultancy Saffron, an agency specializing in brand, experience and innovation strategy and design. He founded the company in 2001 together with late mentor and friend, Wally Olins, who passed away in 2014 and is widely […]

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BIM lets us Design Buildings that were never before possible

Architects have reaped the benefits of computer-aided design (CAD) software for some time now. Not having to draw everything by hand has certainly saved time, but it never really changed the game. That is, until recently; now the software has become so smart that it not only makes designing buildings simpler, it teaches you about […]

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