Martha Thorne, Dean of IE School of Architecture and Design and Executive Director of the Pritzker Prize, shares her thoughts on the future of architectural education and the role of architects in a world of rapid urbanization. The fields of architecture and design are undergoing great changes due to globalization, new technology and their expansion from traditional practice to new areas and ways of working.
This week’s interview is with Jacob Benbunan, co-author of the book “Disruptive Branding” and founder and CEO of independent global consultancy Saffron, an agency specializing in brand, experience and innovation strategy and design. He founded the company in 2001 together with late mentor and friend, Wally Olins, who passed away in 2014 and is widely […]
Architects have reaped the benefits of computer-aided design (CAD) software for some time now. Not having to draw everything by hand has certainly saved time, but it never really changed the game. That is, until recently; now the software has become so smart that it not only makes designing buildings simpler, it teaches you about […]