Chris Precht

Chris Precht

Founder

Studio Precht & Penda

Mountains of Salzburg

Chris Precht is a young architect from Austria and founder of Penda and Studio Precht.

Together with his wife Fei, his team and 2 cats, he is working from a remote place in the mountains of Salzburg.

From there, they are working on projects worldwide, which range from ecological High-rises to Bamboo-buildings.

Chris Precht is an advocate for a new generation of architects that finds meaning in their work and that is a leading voice to design an ecological future.

In our interview Chris Precht shares his thoughts on the shortcomings and opportunities of architecture to help humans connect with nature and combat climate change, insular thinking and consumerism by engaging with the real world.

In the age of Instagram, Precht values authenticity, collaboration and empathy as guiding principles to create good buildings and inspire others to do the same.

Articles featuring Chris

The Archipreneur Report #02 is out now

The Archipreneur Report #02 focuses on new trends, business and tech innovation within the AEC industry. We are featuring innovators from architecture, design, construction and academia who explore the impacts of emerging technology, new business models and expanding opportunities for practice within the architecture industry and the built environment. For the the Archipreneur Report 02, […]

STARTarchitects: Chris Precht of PENDA on Building an Architecture Practice in the Digital Age

A very warm welcome to Archipreneur Insights, the interview series with the architectural, design and building communities’ movers and shakers. In this series we get to grips with their opinions, thoughts and practical solutions and learn how to apply their ideas to our own creative work for success in the field of architecture and beyond. […]

10 Best Architecture Startups in 2016

Established architecture firms are great sources of knowledge for archipreneurs, but nothing invigorates the industry or inspires peers as much as emerging young talent. Architecture startups exemplify the most experimental aspects of the profession, and push the envelope when it comes to business models, marketing strategies and design innovation. Architecture startups are often at the […]

Products featuring Chris

Report #02

Built Environment Innovation
Step-by-Step Strategy
KPI’s: Metrics for Success

For the Archipreneur Insights issue 02, we have assembled another interesting mix of stories, case studies and articles surrounding the future of the architecture in our cities.

Quotes from Chris

  • "In my mind, two things are certain: The business model of architecture will change and the architectural bubble will burst wide open."
  • "We are trained with a unique skillset that is also needed outside of our industry. We combine business with creativity. We combine history with a future vision. We combine craftsmanship with cutting edge technology. We are strategic dreamers."
  • "The challenges that are ahead of our generation are enormous, but so are the possibilities. In the end, it is up to us to determine the future we want to shape."
  • "As Koolhaas put it, “We are in the business of uniqueness” I think that’s a pretty stupid business model."
  • "Climate change won’t be solved with new technology. It will be solved with empathy, and architecture has a lot to offer here."
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