Bryon McCartney is a managing partner and the Chief Idea Guy at Archmark (pronounced ArkMark) Architect Branding and Marketing, in Estero, Florida.
Bryon’s career has included roles as creative director for Unilever North America, Chief Operating Officer and lead creative for WIRZ Interactive in Zurich, Switzerland. He has managed numerous projects for Fortune 100 clients in the U.S. and Europe, and has played an important role in establishing internet strategies for major brands, including Calvin Klein Fragrances, Elizabeth Arden Cosmetics, General Motors, Lipton Foods, and many others.
In 2003, Bryon and his wife, Kellie, founded their first digital agency based in Zurich, Switzerland which catered to large global industrial engineering and manufacturing firms.
In 2012, they sold their business and moved back to the U.S. to be close to aging family members. Over the past few years, the Archmark team has worked with a growing number of firms in Florida, as well as several AIA Chapters. Over the past year, they have reviewed and tested more than 380 architecture firm websites. What they learned helped them better understand the challenges that architects face, and made them see that firms have great opportunities to stand out and differentiate themselves.
Archmark’s approach to architect branding and marketing centers around their 3-step Client Attraction System, which helps firms target and build relationships with their ideal clients using branding, digital marketing and website design.
In the third edition of Archipreneur Insights we explore 3D Printing in Architecture, Future of Architectural Education and the Pritzker Prize, Architect and Developer, Websites for Architects, Business Skills for Architects and much more…