Architects as Inventors: Building a Product from Concept to Market
As architecture students, Daniel and Lisbeth had an idea for a room that can be used internally and externally. To do this, they designed a one-of-a-kind facade system and have spent the last five years bringing the concept to life as founders of Flissade. In the following interview Daniel describes the intensive process that has brought their product idea from concept to market.
Daniel, the CEO and Co-founder of Flissade, shares insights about the process of developing his building product from idea and design stage to market stage. He also talks about the critical steps of protecting a business idea and the challenges of financing and bootstrapping a company. Read the summary of the interview highlights below:
Highlights, Insights and Tips from the Interview
- Why founders should focus on process development, not only product development.
- How Daniel and Lisbeth bootstraped their startup using their own resources.
- How they managed to build their first prototyp without venture capital.
- Why partnering helped them to share knowlegde, know-how and resources.
- Why protecting intellectual property (IP) is critical to the success of your startup.
- How their protected their building product idea in a lean way.
- Why he thinks that architectural education has a knowledge gap.
- The process of financing their startup – from idea stage to incorporation.
- How their creativly used government programs and partners to self-finance the early stage.
- The future goals of Flissade and how they are planning to expand.
- Insights on BIM2production – a process closing the gap between planning and production base on industry 4.0.
- Advice for future product designers in the building industy.
- His opinion on the future of architecture and the built environment
- …and much more!
Inspiring Quotes from the Interview
“When you’re studying architecture (…) No one tells you how to make money.”
“when we started, no one was looking at the building industry, building products or architecture for startup opportunity.”
“IP can be that critical piece that makes someone work with you or give you money.”
“we need better, more long-lasting products made by real workers and craftsman within short and sustainable supply chains.”
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