UX for Space: Creating Meaningful Engagement through Data-Driven Design
David and Simon founded CO-Office in New York City with an aim to improve client engagement in the project process. Their Data-Driven Design approach is bottom-up and not top-down, similar to User Experience design. With an emphasis on collecting quantitative data to support their design intuition, CO-Office proves that good design is also good business.
David and Simon both worked for very well known, established design firms prior to starting CO-Office. In their previous work experiences, they both found that the engagement with the client and particularly with the end user was sorely lacking.
They started CO-Office with a mission to work collaboratively and to solve a missing piece of the puzzle in the design process. They had the intuitive idea that to have a successfully designed space you have to first understand how the end user is going to use it. Whereas traditional design typically started at program and form, CO-Office were instead interested in starting at human behavior.
Both of the founders did not have a sense at the start of how this could necessarily translate to a business idea, but it was more of a sensibility towards the way that they wanted to design and practice. Read the whole founders story inside the Archipreneur Mag.
Highlights, Insights and Learnings from the Interview:
- The two reasons why David & Simon founded CO-Office after both worked for very well known, established design firms such as BIG.
- Why the traditional architectural design process is often not engaging the client and end users in a truly meaningful or productive way.
- The idea and concept behind their design firm CO-Office.
- Why they practice “UX Design for Space” and what that means.
- How they use research and Data-Driven Design to create better projects for clients.
- Project insights on how they integrated user data into their work.
- How they increase the revenue of a retail shop through Data-Driven Design.
- How they use VR technology in their design process and the tools that you could integrate, too.
- The reasons why good design is good business.
- Advice for starting your own company.
- David’s opinion on the future of architecture.
- …and much more!
Inspiring Quotes from the Interview:
“I think this project is a good example of how a different design process can positively affect the end product, and how understanding human behavior and patterns, can create opportunities for smart design.”David Zhai, Co-Founder Co-Office
“I wish I could see design and business together in a sentence more often.”David Zhai, Co-Founder Co-Office
“For now, design is still very much a human-centric process, and we as designers should celebrate that.”David Zhai, Co-Founder Co-Office
Enjoyed the Article?
Get our best content on Architecture, Creative Strategies and Business. Delivered each week for free.