Good Design is Good Business
The World Economic Forum predicts that vision, creativity and critical thinking will be most desirable job skills for 2020 and beyond. Tomorrow’s leading companies understand that true business innovation comes from highly creative employees who are willing to question, disrupt and redesign. In this article Edgar Gonzales explains why he thinks that “Good Design is Good Business”.
Guest article By Edgar Gonzales
On a sunny afternoon in 1952, Thomas J. Watson Jr., the recently appointed president of IBM, was walking along Manhattan’s Fifth Avenue and found himself increasingly amazed by the brightly colored and impeccably designed, sleek typewriters in the Olivetti shop. They shared space with sculptures and paintings in an airy, theatrically lit, well designed, modern showroom, in sharp contrast to the boring products and dull experience that characterized IBM’s retail outlets at that time.
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