Gonzalo Portabella

Gonzalo Portabella




Gonzalo Portabella is an architect and 3D artist. Together with his team he leads the creative development and oversees the entire production process of the films. Gonzalo Portabella studied architecture in Barcelona and worked for various architecture firms, such as pich-aguilera and Sauerbruch Hutton Architects.

morean have been working with high-end clients like Zaha Hadid, Snohetta, UN Studio and Sauerbruch Hutton to translate their architectural designs into superb 3D films. Their services also include visualizing work for developers and creating product presentations for companies like Zumtobel.

Many people say that virtual reality is the future for creatively envisioning architecture and real estate developments. But what is especially unique about morean’s approach is the emotional driving force behind each project.

Their films are not just simulated flights through 3D models. Each of their animations tells a moving story that has stemmed from a carefully thought-out plot. This is how their animations touch the people watching them – there are times when you’ll feel a shiver of excitement down your spine … And this appeal to emotion is exactly how you win over clients.

Articles featuring Gonzalo Portabella

How One Animation Company Visualizes Architectural Projects through Emotional Storytelling

Welcome back to “Archipreneur Insights”, our interview series where we talk to founders and entrepreneurs within the architectural and design community. Here, we ask them about how they started their businesses and the struggles they had to overcome, as well as the kinds of services and products they create and how they envision the future […]

Quotes from Gonzalo Portabella

  • "From our perspective, continuous communication between an architect, his client and other stakeholders involved is becoming more and more crucial. That’s where we think new opportunities lie: to help deliver the designer’s message."
  • "First of all: just do it. And be prepared to give 100 percent and more. Of course passion and endurance alone will not suffice."
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