Morpholio was founded by Anna and three more architects who wanted smarter mobile tools for all phases of the design process. From our interview with Jim Keen we already know how amazing architectural illustrations can be by using Morpholio Trace. Besides Trace, for sketching and drafting, the suite for iPad and iPhone includes Morpholio; a digital portfolio, Board, for mood and design boards, and Journal, a sketchbook for drawing.

Morpholio believes that design tools should amplify the creative process, that thinking with your hands is critical. And that smart software should be accessible everywhere. And almost two million downloads and users in over 150 countries speak for themselves! The apps put designers first as they fuse the fluidity and speed of working by hand with the intelligence and precision of device and CAD technology.

Keep on reading to learn how architects founded this tech startup and how Morpholio could help your practice.

Enjoy the interview!

Could you tell us a little about your background?

I am an architect. I worked in New York City as an architect for almost ten years, spending the most time at Work AC, an OMA offshoot, and then at Columbia University curating and creating public programs, publications and exhibitions at the Temple Hoyne Buell Center for the Study of American Architecture. A notable exhibition from that time was Foreclosed: ReHousing the American Dream in collaboration with the Museum of Modern Art. My interest was always in the way that design interacts with the public and it’s ability to shape culture.

What made you decide to found/create Morpholio and who are the co-founders?

Morpholio happened when the first iPad came out, in 2009. Suddenly, we were carrying these incredible devices, but they weren’t meeting any of our creative or professional needs. We were first struck by the beauty and mobility, and therefore created a portfolio app so that we could share and present our work anywhere. But, as a team, we felt strongly, even from this early moment, that the touch screen was a gift to creatives. We believed that the ability to interact with our work in a new way – by hand as opposed to mouse – would have tremendous potential for designers and artists.

My co-founders were friends from the Graduate School of Architecture at Columbia University who were starting to build apps, as well as another architect.

Because we all knew design culture so well, it was easy to generate ideas about how it might translate into device culture.

What is your role in the company?

We all collaborate on designing the features and experience of the software. I also handle all of the PR and work hard to build relationships with our community and share their stories.

What is Morpholio’s business model?

Our business model is based on subscriptions. The app is free for basic use. Pro Tools have a free trial and then a monthly $3.99 or yearly $11.99 subscription.

Morphilio’s flagship app is Trace. Could you give us some examples of how it can be used and how it helps architectural practices?

Canary yellow trace paper is very familiar to architects. It’s a tool we’ve used for decades as a drawing medium, and yet, it was one of the last things to get translated into the digital workflow. Architects use so many programs fluidly, but hand sketching is ultimately the way we communicate to create, develop, and discuss ideas.

This is where Morpholio Trace comes in. It is the only tool that takes you through the entire design workflow. From start to finish, whether you are sketching early ideas over a site photo; developing massing that require scale and measuring tools, marking up drawing sets and details, or capturing images on-site and making notes to share with a contractor; all you need these days is your iPad Pro and Apple Pencil.

It takes the fluidity of hand drawing and merges it with the precision and smart tools of CAD.

This means that not only can professionals benefit from this fast new intersection of thinking and drawing enhanced by digital magic. But that anyone can experience architecture and have access to design-specific tools that will help them start a renovation or dream up a new plan for their home or office.

Morpholio has just lanched two new augumented reality tools. Could you tell us a little about them?

Yes! Morpholio is excited to add augmented reality to Trace with the launch of AR Perspective Finder. This new drawing tool lets users uncover virtual perspective girds, to scale, anywhere — making complex sketching easy and accessible. The scaling of the projected grids is revolutionary. And is only made possible by the power of iPad and ARKit to read and interpret the environment for you. You can now capture any space and sketch on top with perspective grides and guides to help you get it right!

Morpholio is also exploring new territories in Augmented Reality with the launch of AR Color Capture, a new feature in its already popular Board app, a mood boarding app primarily for interior design ideas. The new tool lets anyone virtually sample, experience and record colors from the world around them. Not only is this a new way of experiencing color, but also a new way of allowing color to influence décor, design and sourcing.

How has your architectural training helped you in the actual running of your businesses? What specific/transferable skills have proved the most useful?

Practically, architects are trained to work very hard, and to try their hand at a variety of skills. From graphic design to various software and techniques. Which means that architects are well versed to tackle the day to day needs of a startup as they arise.

But, above all, architects look at problems differently. When faced with a challenge, we are encouraged to rethink the angle, look at it from a new perspective, maybe even reframe the question in order to propose something that is both smart and novel.

The building industry is known for being slow to adapt to now technologies. How is your experience with this? 

Designers are generally early adopters. They are not afraid to try new things and genuinely enthusiastic about finding ways to make their work smarter, faster and more productive.

Do you have any advice for Archipreneurs who want to start and build their own business?

Go for it! But stay lean. We’ve built a creative team that allowed us to do most of the work on our own without expensive outsourcing. They say that startups that have to make tough decisions early on about priorities sometimes make smarter decisions than those who take investment and don’t have the same constraints. Don’t be afraid to take risks and fail along the way. It’s all about experimenting and getting feedback as you build a community.

In which areas (outside of traditional practice) can you see major business opportunities for up and coming architects?

I believe technology is opening so many doors for makers. We see this in the Brooklyn neighborhoods where warehouses and office have been transformed into furniture, fabric and product studios and showrooms. Digital processes and fabrication are really creating new possibilities for creatives and architects already know how to work with materials and details.

On the other had, we’re seeing really interesting think tanks gather teams around solving problems across the city. I heard a story about a startup gathering architects, technologists, urban planners and public health specialists to rethink a group of disfunctional neighborhood health clinics into a highly performing network of care providers that could also better track the data. And therefore the needs, of the population they were serving. This feat required the application of both technology and design. I imagine this is more of a “social” opportunity than a “business” opportunity, but certainly an interesting segue career that could have various immeasurable rewards.

About Anna Kenoff

Anna Kenoff is an architect, curator, and a co-creator of Morpholio; a software company that makes mobile design tools for creatives and professionals such as architects and designers. As an architect, she worked in New York City leading projects for Work Architecture Company; and exhibitions and public programming for Columbia University’s Buell Center for the Study of American Architecture.

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Anna would love to see your work and hear about your experience with Morpholio Trace or Board. Drop her a line at community@morpholioapps.com

The post How Morpholio Apps Revolutionizes the Creative Design Workflow appeared first on Archipreneur.

From being a novelty a few years ago, VR solutions are slowly becoming a medium that’s transforming the way professionals in the AEC industry communicate, create and experience content. But in our interviews we often hear that the AEC industry is slow to adapt to new technologies. This week we found someone who can get to the bottom of this question: We spoke with Ailyn Mendoza, Director of Customer Experience (CX) at IrisVR, a tech startup that develops virtual reality software for professionals in architecture, engineering and construction.

Ailyn is trained as an landscape architect and prior to IrisVR she worked as a designer and project manager at various landscape architecture firms. Now at IrisVR, she serves as the liaison between software users and the software development team to develop new product features, case studies and educational materials on the power and benefits of virtual reality as a tool for communication, design and construction within AEC.

Keep reading to get an insight into a tech startup, find out how VR can be used in AEC and learn from Ailyn’s path of career.

Enjoy the interview!

Could you tell us a little about your background?

I grew up in Miami, FL and my dream had been to be a fashion designer. But when it came time for college, my parents – who are Cuban immigrants – told me that wasn’t a “real” profession and I could choose from their list of pre-selected “safe” careers: doctor, lawyer, engineer or architect. The only hobby I was really passionate about was drawing, so I started architecture school at Florida International University. I graduated with a Bachelors of Landscape Architecture in 2010 and two years later started course work for my master’s degree at the Graduate School of Design at Harvard University, graduating in 2013.

Having immigrant parents meant having to pay for school on my own, which turned out to be really valuable for my career. I wanted to avoid as much student debt as I could, and I took any job that paid me to use the skills I was learning in school, which covered everything from sales, graphic design, event planning, and marketing proposals to designing projects and managing construction. I ended up working in some of the best firms and with an amazing roster of mentors.

All of this was happening during the recession, and I quickly learned the most important thing I could do for myself was not to label myself as an “architect” or “landscape architect” because it really limited the work I could apply for.

Instead, I considered myself a problem solver who simply used design thinking to achieve a solution, sometimes with brick and mortar, sometimes with a spreadsheet – and it’s the best career choice I’ve ever made.

When did you first come across Virtual Reality (VR)?

In 2015, prior to joining IrisVR, I was working as a Project Manager at a landscape architecture firm. On the way back from a meeting, I agreed to meet with a friend who was working at IrisVR to see what he was developing. At that time, virtual reality headsets – like the Oculus Rift or the HTC Vive – were rare.

While at the office, he gave me a demo of the software (which was in beta) and I immediately could see all the ways that a Project Manager could use it – to help me coordinate within my team the best way to build, and to help win projects by conveying design intent.

My short visit turned into a brainstorming session that evolved into an interview. A few weeks later I had joined the team.

Could you tell us about your job at IrisVR as Director Customer Experience?

Currently I lead the Customer Experience (CX) team at IrisVR where my primary role is to be the voice of our customer and their point of contact at our company.

My day-to-day varies quite a bit as a result. Sometimes I’m working with our product and marketing teams preparing for a software launch, sometimes I’m on the phone with users gathering feedback, or I could be traveling to different offices and cities to provide demos of our software.

How did your architectural training help you in what you do now? What specific/transferable skills have proved the most useful?

I was really fortunate to attend two universities with really amazing curriculums structured to support creativity and exploration. My time at the GSD was like getting dropped off at a playground – we had unlimited resources and access to some of the best faculty which supported your interest in any project you could fathom. As a result, I feel all the skills I learned were transferable and help me daily at my current position.

If I had to pick the most useful skill, I would say it’s the ability to listen and interpret your client’s needs. All those weeks spent on research, site analysis, and demographic research for my studio projects instilled in me how critical it is to have empathy. Your client often won’t know or have the vocabulary to express what they need.

Let’s speak about the products IrisVR offers: Could you give us some examples of how the software can be used and how it helps architectural practices?

We’ve developed two types of software that leverage different types of virtual reality technology. Prospect instantly and automatically converts 3D models into fully navigable Virtual Reality (VR) experiences for the HTC Vive and Oculus Rift headsets. Scope is an app that allows you to view rendered 360° panoramas with a Google Cardboard, GearVR, or other mobile VR headset.

The primary users of our software are architects, engineers, and construction companies looking to augment the way they communicate ideas with clients and coordinate across trades.

Virtual reality has become a critical tool because the experience is so much more powerful than a 2D drawing could ever be. The hard truth is most clients don’t understand the beautiful black and white 2D exploded-axon-section-plan you spent days on. Traditional drawings are difficult to read for anyone who doesn’t have years of training and they fail to help your client confidently make decisions.

We’ve heard so much positive feedback from our software users describing the impact Virtual Reality (VR) has had on their work – from saving money on meetings to decreasing coordination time. In particular, architects working in healthcare, retail and hospitality have a lot to gain from using Virtual Reality (VR) because the costs of physical mockups can be so high and delivery timelines can be very tight, leaving no room for error.

On our blog, we have a number of case studies which explain further the many ways Virtual Reality (VR) is being used.

What is the business model of IrisVR?

We are a SaaS company, which means that our software is available for download and purchase directly from our website.

The building industry is known for being slow to adopt new technologies. How is your experience with this?

AEC as a whole is slow to adopt new technologies so it’s important to connect with the industries and users who are at the forefront. For example, construction companies tend to have more resources for investing into new technologies because of the high amount of risk associated with that field. If new technology can increase on-site safety or reduce construction delays that can cost hundreds of thousands of dollars, it’s worth it for them to invest.

I’ve also seen many firms who’ve learned the hard way that they can’t afford to hit snooze on adopting new technologies because it means that they are losing projects to companies who are at the forefront.

In the past few years, as Virtual Reality (VR) has become more widely known, I’ve also witnessed a shift in who is demanding Virtual Reality (VR). Project owners are increasingly including a “VR deliverable” as part of the scope of work, where they might stipulate that a certain software is used in the project. Many of our current AEC users have found our software because their clients have requested that they integrate Virtual Reality (VR) into the project.

Do you have any advice for architects looking to change careers?

First, don’t undervalue the skills you’ve learned in design school. When you work at a firm it’s easy to feel like your skills are not unique, but the moment you leave the industry you realize how valuable those photoshop and project management skills actually are.

Second, don’t let anyone tell you you can’t do it. Two years ago, when I told most of my colleagues (and my parents) that I was leaving my safe career as a landscape architect to join a Virtual Reality company, I received a lot of grief. From the, “that’s probably going to fail” look to, “what a waste of talent” pity glance, none of it deterred me. Today, I have still haven’t looked back. In an odd twist of fate the number of emails I get from friends, classmates, and old co-workers wanting to know how they too can use virtual reality increases weekly now.

And of course, regardless of where you choose to go to next, join a team you trust and work well with. These are the people you’ll spend 40, 50, sometimes 60+ hours with on any given week. To succeed, you’ll have to work quickly and efficiently, and the ability to anticipate each other’s needs will help you move faster during those critical growth moments.

In which areas (outside of traditional practice) can you see major business opportunities for up and coming architects?

There is a bounty of opportunity for up and coming architects outside of traditional practice – it’s simply a matter of perspective. From working in robotics, graphic design and UX/UI, there are a ton of excellent careers that need creative thinkers who can also execute the work. Take advantage of course work that pushes you into exploring non-traditional skill sets, for example app design and coding, because you won’t regret it.

But like Baz Luhrmann, the best advice I can give anyone is to wear sunscreen.

About Ailyn Mendoza

Based in NYC, Ailyn is the Director of Customer Experience (CX) at IrisVR, a tech startup that develops virtual reality software for professionals in architecture, engineering and construction.

Prior to IrisVR, Ailyn worked as a designer and project manager at various landscape architecture firms, including Michael Van Valkenburgh Associates, DLANDstudio and Raymond Jungles. As a minority professional she has been involved in diversity initiatives, including the ASLA’s National Diversity Summit and CLARB’s Foresight Sessions. She holds a post-professional degree from the Graduate School of Design at Harvard University and has 8 years of practice within AEC.

The post How IrisVR brings Virtual Reality to the AEC Industry appeared first on Archipreneur.

This week’s interview is with Antje Kunze, Co-Founder and CEO of SmarterBetterCities.

Antje founded SmarterBetterCities together with Jan Halatsch in 2012. It started out as a spin-off from ETH Zurich (Swiss Federal Institute of Technology); the company has since gone from strength to strength and has recently opened its second office in Berkeley, California.

The initial goal of the company was to provide easy-to-use and intuitive tools for urban planning and management. They did so with their web-based tool CloudCities, an online platform where users can view, upload, share and discuss 3D city models.

This “YouTube for cities”, as Antje calls it, runs on any device that has a web browser. You can bring all of your design data into CloudCities’ practical and eye-catching dashboards without any prior coding knowledge necessary. This web-based tool is especially designed to help governments, city planners, architectural companies and consulting companies with their planning scenarios and city visualizations.

Keep on reading to learn from an architect with a background in computer science on how she started her business, the kinds of services and products she creates, and how she envisions the future of the building industry and energy-aware urban planning – all from a simple web browser.

I hope you enjoy the interview!

What made you decide to found the software company SmarterBetterCities?

In 2013, we established SmarterBetterCities to provide easy-to-use and intuitive tools for urban planning and management. We designed our products for integrating, sharing and understanding complex urban data.

Back in the days at ETH Zurich (Swiss Federal Institute of Technology), my colleagues and I researched urbanization and how information technology can support designers, stakeholders and decision makers to arrive at the best decisions. Traditional software technology is difficult to use, and creates data silos and unnecessary boundaries between people.

We believe that combining and sharing planning information is important. However, it should not be so time-consuming and complicated. People should be able to easily access contextual urban information and analyses. In addition, the urban fabric is becoming even more important with emerging technologies such as IoT and Smart Meters, creating Big Databases of planning information.

Was there a particular moment that sealed the decision for you?

The idea of founding a company and becoming its CEO did not instantly come to mind. In fact, I had been planning for an academic career. In that sense, there was no particular moment. However, my co-founders and I had been involved in a couple of large-scale research projects that provided our team with an opportunity to create an ETH spin-off company.

At the same time, our research group at ETH Zurich had received several requests for consulting work, which were beyond the scope of the university. It was the perfect time to bootstrap SmarterBetterCities.

Who were your co-founders and in what professional position were you at that moment?

Initially, I founded the company together with Jan Halatsch in 2013. We had both known each other for years. At the time, we were working as research scientists and project leaders with the Chair of Information Architecture at ETH Zurich.

Half a year later, Michael Van den Bergh joined us as a co-founder of SmarterBetterCities. He was a Postdoc at the Computer Vision Laboratory of ETH Zurich and was very interested in designing great user interfaces and 3D computer graphics. I think we are quite a unique combination of talents.

SmarterBetterCities developed the web-based tool CloudCities. Could you give us some examples of how the tool is used and how it helps architectural practices?

CloudCities is a novel tool to present and share complex 3D data containing architectural and urban designs. CloudCities runs on any device and on any modern web browser. Think of it as a YouTube for cities.

Using CloudCities, architects and urban planners can upload 3D data from CAD, BIM or GIS applications. In a few steps, they can configure the look and feel of their design, and share them online. The resulting web scene can be easily embedded inside blog posts or shared on social media for public or closed audience approval.

When you configure a CloudCities web scene, you can control what information, layers, cameras and animations are shown to your audience. You can set up sliders and toggles for design comparison. And, if you are using Esri ArcGIS or Esri CityEngine for 3D content authoring, then you can easily add meta-information.

For instance, you can report floor areas, open space ratios, energy demands and other key performance indicators. The great thing with CloudCities is you can bring all of your design data into useful and beautiful looking dashboards without the headache of coding it yourself. The result is a beautiful web application that is driven by architectural design facts.

CloudCities currently supports SketchUp, Google Earth, and Esri CityEngine. Soon we will add support for Autodesk Revit using the fbx file format as well as more CAD and GIS file formats.

What other software do you offer?

We offer 3D Libraries, making it very easy to create 3D city models using Esri CityEngine and Esri ArcGIS Pro. The 3D Libraries are parametric building and parcel models that contain typical urban morphologies. They come as abstract, simplified building models or as very detailed models including facades and some interior features.

Unlike conventional 3D models, our 3D Libraries work with footprint or parcel input of any size. The geometry (e.g., facade elements, courtyards, vegetation) will always adjust, depending on size or other input parameters. Designers can use the 3D Libraries to create a contextual 3D model, which surrounds their actual building or development proposal.

Alternatively, they can use the 3D Libraries to create a buildout analysis of land parcels. Urban planners can generate 3D zoning plans, following exact legal thresholds. Think of defining setbacks, governing floor area ratios, building masses and checking the energy efficiency of your proposed building shells at the same time.

Step by step, we are uniting our 3D Libraries with CloudCities. The idea is that, in the future, users will be able to instantly draft their urban scenarios online. Another novelty will be that CloudCities users can bridge their data between the architectural (CAD, BIM) world and the city planning and management world (GIS).

Your clients are both private and public – architectural offices and real estate agencies on the one hand, and municipalities and local governments on the other. Is it difficult to meet their very different needs?

All of our clients share more or less the same parts of the value creation chain. It is all about creating, modifying and optimizing urban assets. Unfortunately, the value creation chain lacked integration. We like to make life easier for both sides.

Imagine that a municipality can create a 3D zoning plan that optimizes the energy demand of its buildings (e.g., maximize solar impact for local energy generation, minimize building shell area to avoid energy losses) and also considers system thresholds such as traffic network traffic capacity.

On the other side, architects and urban planners can instantly check to see if their designs meet legislative requirements or if there is a need to negotiate. Both parties can easily digest different types of data and can profit from clear communication channels.

The reduction of CO2 emissions is a big topic in city planning. You are working on a pilot project that might help in the decision-making. Could you tell us a little bit about it?

Yes, of course. We are currently integrating our 3D Libraries into CloudCities. For a couple of years, we researched a novel product for energy aware urban planning. The idea is that you can quickly assess the current energy demand of buildings, even when very little usage data is available.

Using this product, users can understand what options might be effective for significantly reducing the energy demand of buildings. This product will be coupled with our 3D Libraries. Imagine that you can create energy efficient building and urban design proposals right at the design phase, only using a web browser.

This will be especially important for emerging countries, where cities are growing extremely fast and skilled planners are limited. We hope that we can leave a big impact there.

What are you working on right now?

This one is exciting. We are about to release the next version of CloudCities. The new release will stream whole cities instead of individual web scenes. We are also adding the ability to upload any 3D and 2D data to compose large urban scenarios, only using a web browser. The next big thing will be to include even more realtime data from sensors and refresh the user interface.

How did you finance your start-up? Any tips on how to manage it?

We used a combination of bootstrapping and Seed round supported by smart investors. Right from the start we had customers and worked on a consultancy basis. Research project funding provided us with additional resources to flesh out our products.

Last year, we completed a first Seed Investment Round and the Swiss Environmental Protection Agency certified that we created effective GHG assessment tools for urban planning. The certification was a great success and it brought additional resources to our company.

Do you have any advice for “Archipreneurs” who want to start and build their own business?

I think that the most important step is to just do it. It sounds bold but in the end you need to think about your business idea and how customers will use and pay for it. Finally, you need to implement it. Do not wait too long; make it a reality.

In which areas (outside of traditional practice) can you see major business opportunities for up and coming architects?

Smart cities, energy consultancy and data interoperability are hot topics for architects. Architects are extremely good to structure spatial information at all scales from indoor to city-scale. The big geospatial and IT companies are typically missing these kinds of qualities. Paired with local knowledge, an architect can provide true value.

About Antje Kunze

Antje is the co-founder and CEO of SmarterBetterCities, and the creator of CloudCities, an online platform to view, upload, share and discuss 3D city models. 3D has never been easier.

Antje founded SmarterBetterCities together with Jan Halatsch as an ETH Zurich spin-off in 2012. Up to 2013, Antje had been a research scientist at the Chair of Information Architecture ETH Zurich. In addition to her degree in Architecture, Antje has a background in Computer Science, with a strong focus on information visualization.

The post Smarter, Better Cities: Converting Data into Designs for Urban Planning with Antje Kunze appeared first on Archipreneur.

Do you have an idea for a software that could make life easier for architects? Perhaps you already own an architecture-related software startup and are looking to scale up? There are several ways of selling software these days, but an increasingly successful model which is slowly pushing out the software as a product solution is Saas (Software as a Service).

Software as a Service (SaaS) is not a new concept. It’s been around for a while, but has only recently gained popularity due to its advantages over the more traditional ways of delivering software. Most architects are familiar with the issues of expensive licenses, compatibility, paying for endless upgrades, and having to stay informed on the most recent bug fixes. Anyone who has as some point created a file that couldn’t be opened on a client’s or colleague’s computer knows the frustration behind dealing with software as products.

Besides, this type of user engagement also requires certain skills in other aspects of software beside those relating to its actual use as a design tool. This constant back-and-forth between software developers and customers and required engagement by users has proven to be inefficient for both sides. Companies are increasingly switching to the SaaS business model as a way of making their products more accessible and drawing steady revenue streams instead of relying on the one-off license purchases.

Software as a Service delivers applications over the Internet and is based on charging regular fee for their use. The model also includes a variety of options like maintenance, hosting and customization. This business model is very scalable and responsive to customer feedback. Unlike the software as a product model, SaaS firms that are just starting out recover their investment much slower, but often manage to work better over the long haul as they later generate steadier revenue streams. The economics of SaaS can be diverse, but the common denominator among all SaaS-based businesses is a high level of automation and the ability to introduce changes based on user experience quicker and across entire platforms.

SaaS software and applications use the provider’s servers and, in order to access the software, users only need access to the Internet. Since internet access in the developed society is pretty much a given, this isn’t an issue. Some companies also provide the option of working while offline, and allow the content to be automatically updated once you go back online. SaaS companies also roll out upgrades across the entire system, lessening the amount of work required from the user. There is no need for installing software on your machine and having to purchase several licenses for your employees. Maintaining the hardware falls under the jurisdiction of the provider which also provides secure data backups. It is all about convenience and reliability.

SaaS is also beneficial for startups, as is allows the introduction of incremental changes and eliminates the need for spending huge amounts of time perfecting the software before it’s finally shipped. A similar type of scenario played out in the case of ArchiOffice, time and expense tracking, project management, billing, accounting and reporting software for architects.

ArchiOffice Online a multi-user, cloud-based application currently part of the offering by California-based BQE Software, with over 325,000 active users, but its beginning were quite humble. It was first developed as a much cruder version by architect Steven Burns. Burns ran his own practice in Chicago and was feeling overwhelmed by the amount of administrative work he had to complete each day. By the time he would finish with invoicing, project management and time tracking, hardly any time was left for him to design. He decided to build a tool which would streamline these tedious tasks and free him up to participate in the creative aspects of the work.

Other local firms heard about the software and wanted to try it out. Noticing the success of the solution, Burns hired a team of professional coders to optimize the solution and soon sold his interest in the architectural firm to his partner in order to focus strictly on ArchiOffice. After meeting with BQE CEO, Shafat Qazi, he decided to join their enterprise and make ArchiOffice part of their product line. Initially conceived as a license-based software, BQE gradually converted it to a fully SaaS and cloud-based business model in 2014 with subscription-based pricing.

A revenue model in SaaS doesn’t rely only on subscriptions. Upselling is also a great technique for getting your existing customers to buy new features and complementary products to those they’re already using. You can also offer additional improved services and strengthen your revenue streams by making your products compatible with other software applications. Young startups can speed up their growth with affiliate sales, thus lowering the costs of marketing and expand while keeping their existing customers on board. Using specialized services like SaaSAds can also generate additional recurring income.

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The startup culture is known to be driven by technological innovation. However, nowadays, innovation in the arena of small businesses is more connected to new business models. The reasons behind startup failures are usually not related to inefficient technologies, but are rooted in the lack of defined ideas for acquiring customers and generating revenue. As with other business models with great potential, the success of a SaaS-based business is determined by several factors, including financing strategies, sales techniques, partnering and defining a value proposition.

The post Turn Your Ideas into Products: SaaS Business Model for Architects appeared first on Archipreneur.