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		<title>Nightingale 1: A Sustainable and People-Centered Housing Development</title>
		<link>https://archipreneur.com/nightingale-1/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=nightingale-1</link>
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		<dc:creator><![CDATA[Archipreneur]]></dc:creator>
		<pubDate>Thu, 29 Aug 2019 13:01:41 +0000</pubDate>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[Architect and Developer]]></category>
		<category><![CDATA[Architect as Developer]]></category>
		<category><![CDATA[Breathe Architecture]]></category>
		<category><![CDATA[Brunswick]]></category>
		<category><![CDATA[environmental sustainability]]></category>
		<category><![CDATA[Nightingale 1]]></category>
		<category><![CDATA[Nightingale Model]]></category>
		<guid isPermaLink="false">https://archipreneur.com/?p=8501</guid>

					<description><![CDATA[<p>This is old Brunswick, it’s industrial, and it’s run down, yet there exists a strangely endearing quality of this area &#8211; it’s people, it’s sense of community. It is a melting pot of migrant activity, everyone coming together to form one totally imperfect community. This is the home of Nightingale 1. Emerging from the success [&#8230;]</p>
<p>The post <a href="https://archipreneur.com/nightingale-1/">Nightingale 1: A Sustainable and People-Centered Housing Development</a> appeared first on <a href="https://archipreneur.com">Archipreneur</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>This is old Brunswick, it’s industrial, and it’s run down, yet there exists a strangely endearing quality of this area &#8211; it’s people, it’s sense of community. It is a melting pot of migrant activity, everyone coming together to form one totally imperfect community. This is the home of Nightingale 1.</p>
<p>Emerging from the success of neighbouring apartment building <a href="https://archipreneur.com/commons-benchmark-sustainable-development-breathe-architecture/">The Commons</a>, Nightingale 1 is the inaugural project of the Nightingale Model &#8211; a replicable, triple bottom line housing model with an overarching priority towards social, economic and environmental sustainability.</p>
<div class="mag-gallery clear"><a class="mag-gallery-link" href="https://archipreneur.com/wp-content/uploads/2019/08/66907.jpg"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/66907-260x260.jpg" alt=""></a><a class="mag-gallery-link" href="https://archipreneur.com/wp-content/uploads/2019/08/66906.jpg"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/66906-260x260.jpg" alt=""></a><a class="mag-gallery-link" href="https://archipreneur.com/wp-content/uploads/2019/08/66905.jpg"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/66905-260x260.jpg" alt=""></a><a class="mag-gallery-link" href="https://archipreneur.com/wp-content/uploads/2019/08/66902-TomRoss.jpg" title="© Tom Ross
"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/66902-TomRoss-260x260.jpg" alt=""></a><a class="mag-gallery-link" href="https://archipreneur.com/wp-content/uploads/2019/08/66900-Nightingale1-TomRoss.jpg" title="© Tom Ross
"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/66900-Nightingale1-TomRoss-260x260.jpg" alt=""></a><a class="mag-gallery-link mag-gallery-plus" href="https://archipreneur.com/wp-content/uploads/2019/08/33514-Nightingale1-PeterClarke.jpg" title="© Peter Clarke
"><span>+15</span><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/33514-Nightingale1-PeterClarke-260x260.jpg" alt=""></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/08/33513-Nightingale1-PeterClarke.jpg" title="© Peter Clarke"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/33513-Nightingale1-PeterClarke-260x260.jpg" alt=""></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/08/33512-Nightingale1-PeterClarke.jpg" title="© Peter Clarke"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/33512-Nightingale1-PeterClarke-260x260.jpg" alt=""></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/08/33511-Nightingale1-PeterClarke.jpg" title="© Peter Clarke"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/33511-Nightingale1-PeterClarke-260x260.jpg" alt=""></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/08/33510-Nightingale1-PeterClarke.jpg" title="© Peter Clarke"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/33510-Nightingale1-PeterClarke-260x260.jpg" alt=""></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/08/33509-Nightingale1-PeterClarke.jpg" title="© Peter Clarke"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/33509-Nightingale1-PeterClarke-260x260.jpg" alt=""></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/08/33507-Nightingale1-EveWilson.jpg" title="© Eve Wilson
"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/33507-Nightingale1-EveWilson-260x260.jpg" alt=""></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/08/33506-Nightingale1-EveWilson.jpg" title="© Eve Wilson
"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/33506-Nightingale1-EveWilson-260x260.jpg" alt=""></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/08/43086.jpg"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/43086-260x260.jpg" alt=""></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/08/43085.jpg"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/43085-260x260.jpg" alt=""></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/08/43084.jpg"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/43084-260x260.jpg" alt=""></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/08/43083.jpg"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/43083-260x260.jpg" alt=""></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/08/43082.jpg"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/43082-260x260.jpg" alt=""></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/08/43081.jpg"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/43081-260x260.jpg" alt=""></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/08/43080.jpg"><img decoding="async" src="https://archipreneur.com/wp-content/uploads/2019/08/43080-260x260.jpg" alt=""></a></div>
<figure id="attachment_8511" aria-describedby="caption-attachment-8511" style="width: 1200px" class="wp-caption alignnone"><img fetchpriority="high" decoding="async" class="wp-image-8511 size-full" src="https://archipreneur.com/wp-content/uploads/2019/08/33513-Nightingale1-PeterClarke.jpg" alt="Nightingale 1" width="1200" height="1800" srcset="https://archipreneur.com/wp-content/uploads/2019/08/33513-Nightingale1-PeterClarke.jpg 1200w, https://archipreneur.com/wp-content/uploads/2019/08/33513-Nightingale1-PeterClarke-296x444.jpg 296w, https://archipreneur.com/wp-content/uploads/2019/08/33513-Nightingale1-PeterClarke-768x1152.jpg 768w, https://archipreneur.com/wp-content/uploads/2019/08/33513-Nightingale1-PeterClarke-607x910.jpg 607w, https://archipreneur.com/wp-content/uploads/2019/08/33513-Nightingale1-PeterClarke-600x900.jpg 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption id="caption-attachment-8511" class="wp-caption-text">© Peter Clarke</figcaption></figure>
<p>At it’s heart, Nightingale 1 is all about people. Its architecture serves as a catalyst to unite a group of similar values and build a community. Apartments are affordable, sustainable, and easy to live in. Purchaser engagement from early stages has allowed the building to be designed completely with the end user in mind.</p>
<p>Nightingale’s form is a simple response to Brunswick’s industrial heritage. Its steel framed winter-gardens respond to traditional warehouse characteristics whilst its recycled cream brick responds to the single storey single brick warehouses that once populated the vicinity.</p>
<figure id="attachment_8512" aria-describedby="caption-attachment-8512" style="width: 1200px" class="wp-caption alignnone"><img decoding="async" class="wp-image-8512 size-full" src="https://archipreneur.com/wp-content/uploads/2019/08/33514-Nightingale1-PeterClarke.jpg" alt="Nightingale 1" width="1200" height="1800" srcset="https://archipreneur.com/wp-content/uploads/2019/08/33514-Nightingale1-PeterClarke.jpg 1200w, https://archipreneur.com/wp-content/uploads/2019/08/33514-Nightingale1-PeterClarke-296x444.jpg 296w, https://archipreneur.com/wp-content/uploads/2019/08/33514-Nightingale1-PeterClarke-768x1152.jpg 768w, https://archipreneur.com/wp-content/uploads/2019/08/33514-Nightingale1-PeterClarke-607x910.jpg 607w, https://archipreneur.com/wp-content/uploads/2019/08/33514-Nightingale1-PeterClarke-600x900.jpg 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption id="caption-attachment-8512" class="wp-caption-text">© Peter Clarke</figcaption></figure>
<p>The ground floor of Nightingale is about creating engagement between the Nightingale residents and the street, whilst reaching out to the wider Brunswick community. Seating nooks and a semi public laneway to the heart of the building activate the ground floor. Importantly, we looked beyond the drawing board to find values aligned organisations to occupy and to engage. Young up and comers Branch Studio Architects and Home.One, a not for profit who train homeless people in hospitality, look out onto Florence Street. Nightingale Housing, the organisation, are our anchor tenant looking out onto the lush fernery. Basing themselves here, allows them to take tours of the building so that future architects, city makers and residents can see and feel what its like to live in a Nightingale.</p>
<p>Nightingale 1 is made up of a series of meaningful architectural moments. The planning was kept simple. Materiality took precedence over form.</p>
<p>Hand painted signage lead residents through a cobblestone entry, lined with a tapestry of recycled brickwork.</p>
<figure id="attachment_8508" aria-describedby="caption-attachment-8508" style="width: 1200px" class="wp-caption alignnone"><img decoding="async" class="wp-image-8508 size-full" src="https://archipreneur.com/wp-content/uploads/2019/08/33510-Nightingale1-PeterClarke.jpg" alt="Nightingale 1" width="1200" height="800" srcset="https://archipreneur.com/wp-content/uploads/2019/08/33510-Nightingale1-PeterClarke.jpg 1200w, https://archipreneur.com/wp-content/uploads/2019/08/33510-Nightingale1-PeterClarke-666x444.jpg 666w, https://archipreneur.com/wp-content/uploads/2019/08/33510-Nightingale1-PeterClarke-768x512.jpg 768w, https://archipreneur.com/wp-content/uploads/2019/08/33510-Nightingale1-PeterClarke-600x400.jpg 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption id="caption-attachment-8508" class="wp-caption-text">© Peter Clarke</figcaption></figure>
<p>Lift lobbies lined by natural Blackbutt timber battens, mild steel plate and inset coir matting nooks, signal entries to generous apartments with a soft palette of waxed timber floors, concrete ceilings and carefully curated, exposed services. The northern apartments look out through a shipping chain screen, providing the framework for deciduous grape vines to occupy.</p>
<p>The rooftop decks, surrounded by lush greenery overlook The Commons and the city beyond. The rooftop is about community and is divided into two parts. The north is about the utility of living &#8211; a simple communal laundry, water tanks and pumps, potting shed, clothesline and productive garden plots. The south is about people coming together. Seating nooks nestled behind clusters of vegetation, an outdoor dining room and a rooftop lawn area for the Nightingale children to run and play.</p>
<figure id="attachment_8505" aria-describedby="caption-attachment-8505" style="width: 1200px" class="wp-caption alignnone"><img decoding="async" class="wp-image-8505 size-full" src="https://archipreneur.com/wp-content/uploads/2019/08/33506-Nightingale1-EveWilson.jpg" alt="" width="1200" height="800" srcset="https://archipreneur.com/wp-content/uploads/2019/08/33506-Nightingale1-EveWilson.jpg 1200w, https://archipreneur.com/wp-content/uploads/2019/08/33506-Nightingale1-EveWilson-666x444.jpg 666w, https://archipreneur.com/wp-content/uploads/2019/08/33506-Nightingale1-EveWilson-768x512.jpg 768w, https://archipreneur.com/wp-content/uploads/2019/08/33506-Nightingale1-EveWilson-600x400.jpg 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption id="caption-attachment-8505" class="wp-caption-text">© Eve Wilson</figcaption></figure>
<p>Being on the rooftop and seeing how the residents interact with it and each other, demonstrates that Nightingale truly achieved its goal &#8211; a triple bottom line building that is sustainable, affordable and built community.</p>
<p>Nightingale is exceptional in its sustainability outcomes.</p>
<p>It is the first building in the country to be connected under an embedded network that is 100% fossil fuel free. Nightingale is carbon neutral in its operation &#8211; no gas.</p>
<p><img decoding="async" class="alignnone wp-image-8506 size-full" src="https://archipreneur.com/wp-content/uploads/2019/08/33507-Nightingale1-EveWilson.jpg" alt="© Eve Wilson" width="1200" height="1600" srcset="https://archipreneur.com/wp-content/uploads/2019/08/33507-Nightingale1-EveWilson.jpg 1200w, https://archipreneur.com/wp-content/uploads/2019/08/33507-Nightingale1-EveWilson-333x444.jpg 333w, https://archipreneur.com/wp-content/uploads/2019/08/33507-Nightingale1-EveWilson-768x1024.jpg 768w, https://archipreneur.com/wp-content/uploads/2019/08/33507-Nightingale1-EveWilson-683x910.jpg 683w, https://archipreneur.com/wp-content/uploads/2019/08/33507-Nightingale1-EveWilson-630x840.jpg 630w, https://archipreneur.com/wp-content/uploads/2019/08/33507-Nightingale1-EveWilson-600x800.jpg 600w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<p>We designed the building, the electrical reticulation, the owners corporation rules and the embedded network and metering systems and the metering and sharing of the solar so that every Nightingale resident receives 100% green power.</p>
<p>Nightingale includes:</p>
<p>Passive principles achieving an average 8.2 stars</p>
<ul>
<li>Parking for 42 bicycles</li>
<li>Car Share</li>
<li>Rooftop gardens</li>
<li>Shared rooftop laundry</li>
<li>Natural light and ventilation to all bedrooms</li>
<li>Shared 18kW PV array</li>
<li>Shared solar hot water system</li>
<li>Shared hydronic heating boiler</li>
<li>Re-use of rainwater for irrigation, laundry and shared amenities</li>
<li>Recycled timber floors</li>
<li>Exposed concrete structure</li>
<li>Formply joinery</li>
<li>Concrete bench tops</li>
<li>Hydronic heating</li>
<li>Double glazed, thermally broken windows</li>
<li>Nightingale excludes:</li>
<li>Car parking</li>
<li>Air-conditioning</li>
<li>Second bathrooms</li>
<li>Individual laundries</li>
<li>Plasterboard ceilings</li>
<li>Chrome</li>
<li>Toxic finishes</li>
</ul>
<p>Nightingale 1 is the inaugural project of the <a href="https://nightingalehousing.org/model">Nightingale Model</a> &#8211; a replicable, triple bottom line housing model with an overarching priority towards social, economic and environmental sustainability.</p>
<figure id="attachment_8507" aria-describedby="caption-attachment-8507" style="width: 1200px" class="wp-caption alignnone"><img decoding="async" class="wp-image-8507 size-full" src="https://archipreneur.com/wp-content/uploads/2019/08/33509-Nightingale1-PeterClarke.jpg" alt="" width="1200" height="1800" srcset="https://archipreneur.com/wp-content/uploads/2019/08/33509-Nightingale1-PeterClarke.jpg 1200w, https://archipreneur.com/wp-content/uploads/2019/08/33509-Nightingale1-PeterClarke-296x444.jpg 296w, https://archipreneur.com/wp-content/uploads/2019/08/33509-Nightingale1-PeterClarke-768x1152.jpg 768w, https://archipreneur.com/wp-content/uploads/2019/08/33509-Nightingale1-PeterClarke-607x910.jpg 607w, https://archipreneur.com/wp-content/uploads/2019/08/33509-Nightingale1-PeterClarke-600x900.jpg 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption id="caption-attachment-8507" class="wp-caption-text">© Peter Clarke</figcaption></figure>
<p>&nbsp;</p>
<p>The design strategy was to build more with less, adopting an honest material palette and placing emphasis on reduction.</p>
<p>Apartments are affordable, sustainable, generous, easy to live in, and light filled. It is filled with great neighbours and good people &#8211; it is home to individuals, couples and families, from all walks of life. You know your neighbours and most have pets. Accommodating all ages without limit, you can grow old here.</p>
<figure id="attachment_8521" aria-describedby="caption-attachment-8521" style="width: 1200px" class="wp-caption alignnone"><img decoding="async" class="wp-image-8521 size-full" src="https://archipreneur.com/wp-content/uploads/2019/08/66902-TomRoss.jpg" alt="" width="1200" height="1800" srcset="https://archipreneur.com/wp-content/uploads/2019/08/66902-TomRoss.jpg 1200w, https://archipreneur.com/wp-content/uploads/2019/08/66902-TomRoss-296x444.jpg 296w, https://archipreneur.com/wp-content/uploads/2019/08/66902-TomRoss-768x1152.jpg 768w, https://archipreneur.com/wp-content/uploads/2019/08/66902-TomRoss-607x910.jpg 607w, https://archipreneur.com/wp-content/uploads/2019/08/66902-TomRoss-600x900.jpg 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption id="caption-attachment-8521" class="wp-caption-text">© Tom Ross</figcaption></figure>
<p>The project was about building a place that people wanted to live in, a place they would love, a place they would call home. At it’s heart, Nightingale is all about people. Its architecture serves as a catalyst to unite a group with similar values and build community.</p>
<p>The post <a href="https://archipreneur.com/nightingale-1/">Nightingale 1: A Sustainable and People-Centered Housing Development</a> appeared first on <a href="https://archipreneur.com">Archipreneur</a>.</p>
]]></content:encoded>
					
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		<item>
		<title>The Social Reactor: How KOGAA Transformed a Factory into Their Own Creative Hub</title>
		<link>https://archipreneur.com/the-social-reactor-how-kogaa-transformed-a-factory-into-their-own-creative-hub/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-social-reactor-how-kogaa-transformed-a-factory-into-their-own-creative-hub</link>
		
		<dc:creator><![CDATA[Archipreneur]]></dc:creator>
		<pubDate>Tue, 12 Mar 2019 15:50:35 +0000</pubDate>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[adaptive re-use]]></category>
		<category><![CDATA[Alexandra Georgescu]]></category>
		<category><![CDATA[Architect as Developer]]></category>
		<category><![CDATA[Brno]]></category>
		<category><![CDATA[Creative Hub]]></category>
		<category><![CDATA[KOGAA]]></category>
		<category><![CDATA[self-initiating]]></category>
		<category><![CDATA[Tomas Kozelsky]]></category>
		<category><![CDATA[Viktor Odstrcilik]]></category>
		<guid isPermaLink="false">https://archipreneur.com/?p=6727</guid>

					<description><![CDATA[<p>Imagining what is possible with unused space in the city is a key skill of the architect. KOGAA proved this by self-initiating an adaptive re-use project which converted a neglected building into a vibrant creative hub for the entire urban neighborhood – and it also serves as their built business card bringing in new projects [&#8230;]</p>
<p>The post <a href="https://archipreneur.com/the-social-reactor-how-kogaa-transformed-a-factory-into-their-own-creative-hub/">The Social Reactor: How KOGAA Transformed a Factory into Their Own Creative Hub</a> appeared first on <a href="https://archipreneur.com">Archipreneur</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Imagining what is possible with unused space in the
city is a key skill of the architect. KOGAA proved this by self-initiating an
adaptive re-use project which converted a neglected building into a vibrant
creative hub for the entire urban neighborhood – and it also serves as their built
business card bringing in new projects for their office. </p>


<div class="mag-gallery clear"><a class="mag-gallery-link" href="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_01.jpg" title="Jakub Skokan and Martin Tůma / BoysPlayNice"><img decoding="async" width="260" height="260" src="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_01-260x260.jpg" class="attachment-author size-author" alt="" srcset="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_01-260x260.jpg 260w, https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_01-300x300.jpg 300w, https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_01-100x100.jpg 100w" sizes="(max-width: 260px) 100vw, 260px" /></a><a class="mag-gallery-link" href="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_02.jpg" title="Jakub Skokan and Martin Tůma / BoysPlayNice"><img decoding="async" width="260" height="260" src="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_02-260x260.jpg" class="attachment-author size-author" alt="" srcset="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_02-260x260.jpg 260w, https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_02-300x300.jpg 300w, https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_02-100x100.jpg 100w" sizes="(max-width: 260px) 100vw, 260px" /></a><a class="mag-gallery-link" href="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_03.jpg" title="Jakub Skokan and Martin Tůma / BoysPlayNice"><img decoding="async" width="260" height="260" src="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_03-260x260.jpg" class="attachment-author size-author" alt="" srcset="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_03-260x260.jpg 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/></a><a class="mag-gallery-link" href="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_05.jpg" title="Jakub Skokan and Martin Tůma / BoysPlayNice"><img decoding="async" width="260" height="260" src="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_05-260x260.jpg" class="attachment-author size-author" alt="" srcset="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_05-260x260.jpg 260w, https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_05-300x300.jpg 300w, https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_05-100x100.jpg 100w" sizes="(max-width: 260px) 100vw, 260px" /></a><a class="mag-gallery-link mag-gallery-plus" href="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_06.jpg" title="Jakub Skokan and Martin Tůma / BoysPlayNice"><span>+15</span><img decoding="async" width="260" height="260" src="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_06-260x260.jpg" class="attachment-author size-author" alt="" srcset="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_06-260x260.jpg 260w, https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_06-300x300.jpg 300w, https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_06-100x100.jpg 100w" sizes="(max-width: 260px) 100vw, 260px" /></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_07.jpg" title="Jakub Skokan and Martin Tůma / BoysPlayNice"><img decoding="async" width="260" height="260" src="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_07-260x260.jpg" class="attachment-author size-author" alt="" srcset="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_07-260x260.jpg 260w, https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_07-300x300.jpg 300w, https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_07-100x100.jpg 100w" sizes="(max-width: 260px) 100vw, 260px" /></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_08.jpg" title="Jakub Skokan and Martin Tůma / BoysPlayNice"><img decoding="async" width="260" height="260" src="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_08-260x260.jpg" class="attachment-author size-author" alt="" srcset="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_08-260x260.jpg 260w, https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_08-300x300.jpg 300w, https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_08-100x100.jpg 100w" sizes="(max-width: 260px) 100vw, 260px" /></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_09.jpg" title="Jakub Skokan and Martin Tůma / BoysPlayNice"><img decoding="async" width="260" height="260" src="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_09-260x260.jpg" class="attachment-author size-author" alt="" srcset="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_09-260x260.jpg 260w, https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_09-300x300.jpg 300w, https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_09-100x100.jpg 100w" sizes="(max-width: 260px) 100vw, 260px" /></a><a class="mag-gallery-link mag-gallery-hidden" 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srcset="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_17-260x260.jpg 260w, https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_17-300x300.jpg 300w, https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_17-100x100.jpg 100w" sizes="(max-width: 260px) 100vw, 260px" /></a><a class="mag-gallery-link mag-gallery-hidden" href="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_18.jpg" title="Jakub Skokan and Martin Tůma / BoysPlayNice"><img decoding="async" width="260" height="260" src="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_18-260x260.jpg" class="attachment-author size-author" alt="" srcset="https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_18-260x260.jpg 260w, https://archipreneur.com/wp-content/uploads/2019/03/wsi-imageoptim-KOGAA_distillery_18-300x300.jpg 300w, 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<h2 class="wp-block-heading">AMBITION / PREPARATION</h2>



<p>University classmates Alex, Tomas and Viktor decided to start their own practice, KOGAA in 2015. Starting lean, they began working from an apartment but had strong aspirations to create their own workspace. Disappointed by the commercial spaces available in Brno which were largely unaffordable and unadaptable for tenants, KOGAA went in a different direction. They began searching for available warehouses, garages and secondary service spaces that could be adaptively re-used for their office, and they considered each potential space based on four important criteria:</p>



<ul class="wp-block-list"><li>CONSTRUCTION: is it easily convertible?</li><li> MARKETING: would it be attractive to potential clients? </li><li>LEGAL: can it be used as an office space?</li><li>AMENITY: Is there a public space attached or nearby?</li></ul>



<span id="more-6727"></span>



<p>While viewing one potential space in a converted warehouse, they
took notice of the building next door: a derelict distillate factory from the
19<sup>th</sup> century. Originally operated by a local Jewish family, the
factory had been disused for decades and KOGAA learned the factory would soon
be demolished.</p>



<p>In conversation with the property owner however, the team learned
that there were no further plans to develop the factory site once the building
was pulled down. This was their opportunity. Despite the factory’s very poor
condition and vast size, the team was attracted to its uniquely atmospheric and
derelict aesthetic and excited to explore the potential of the industrial
space. It would take a substantial amount of work, but the payoff could be
bigger than they ever expected.</p>



<p>After a year of persuading the property owner not to demolish the
building and negotiating a rental agreement, KOGAA signed a lease for the
factory with the ability to renovate, move their office in and sublet spaces
other renovated spaces to tenants of their choosing.</p>



<h2 class="wp-block-heading">CREATION / PROCESS</h2>



<p> In November of 2015, Alex, Tomas and Viktor got to work.</p>



<p><strong>“When we came here, the building was falling
apart. </strong>It was leaking inside. The walls were wet. There was no heating or
electricity, absolutely no piping, nothing. No windows…<strong>People were really
scared [for us], especially our parents.”</strong></p>



<p>They started by tackling the mess around the factory—years of
debris dumped from the building sites nearby, covering everything with garbage
and old wooden boards. But after a few weeks of cleaning, they discovered a
large room hidden by rubbish, and remarkably, it was in decent condition. After
a bit of negotiation, KOGAA added this space to their rental agreement, and
decided this newfound space would become their future office.</p>



<p>Alex, Tomas and Viktor kept their office in the apartment for
almost a year while spending their free time clearing debris and designing
their new workspace.&nbsp; The factory was
unattractive and showed crude signs of alteration over time, but KOGAA saw potential for spatial conversions into a new use.</p>



<p>To kick off the design process, they wanted to know where they
could create new openings or remove walls in order to develop unique internal
spaces. They invited students from the faculty of civil engineering for a
visit. Students arrived and surveyed the structure of the building, looking at
cracks and other signs of historic or recent structural movement. In the end,
the students provided KOGAA with critical analysis on its structural condition,
including a comprehensive report on every structural element of the building.</p>



<p>They also invited the heritage protection to the site, potentially
a risky move, but described their proposals and earned their full support.</p>



<p>From the outset, Alex, Tomas and Viktor planned to carry out as
much renovation work as possible by themselves. They had hands-on experience
from summer jobs on building sites and they brought some tools from home. For
two summers, they worked on the factory almost nonstop, assisted at times by
Viktor’s father’s building company. During the renovations, they hosted
workshops in their future office space even though it was unheated and had
minimal electricity. KOGAA completed the refurbishment of their workspace and
relocated their office to the Distillery right away. &nbsp;&nbsp;&nbsp;&nbsp; </p>



<p>Once based on site, KOGAA came up with a system for assessing the
condition of the remaining spaces in the factory, hoping this would inform a
strategy for converting the rest of the building. They surveyed all of the
rooms and assigned each space with a letter A, B, C or D to describe the level
of work required for the space to be rentable. Unusable space without
electricity, piping or windows were given a D. Once a space is made
weather-tight and cleaned up, it usually becomes a C. When electricity and lights
are installed, the space becomes a B. With heating installed for the winter, a
space can then be used for a full year, it becomes an A.</p>



<p>“We realized that when we are physically present here, the works
are much faster”, Tomas said, <strong>“on top of our work in our architectural
office, we worked extra hours on the construction and would just take our
working gloves and go fix some lights.”</strong></p>



<p>After surveying the condition of the spaces and understanding the
level of improvement required to various spaces, they began a brainstorming
process for how to use the rest of the factory. There were many ideas,
sketches, potential floor plans and designs for the factory as a “finished
product” but no general consensus.</p>



<p>Then, KOGAA were approached by a local cinema group. Their built
cinema was under construction, and they asked if they could rent a space in the
Distillery for five months as a screening room. KOGAA agreed, removed a
partition wall, installed power and lighting, and quickly the largest internal
space in the factory was being used as a temporary cinema.</p>



<p><br>
The income generated from the cinema enabled Alex, Tomas and Viktor
to renovate another internal space. This incremental, phased refurbishment
quickly gave way to the idea of the Social Reactor, in which the tenant groups
and projects housed in the Distillery are catalysts for future internal
development. The building evolves in direct reaction to the needs of the
community.</p>



<p><br>
<strong>Just as <em>slow food</em> is the contra to <em>fast food</em>, KOGAA calls this
process <em>slow development</em>. </strong>With only a shared idea and with no
financial capital, they gradually and successfully undertook a large-scale
adaptive reuse project by taking small steps: cleaning one space or fixing one
light at a time.</p>



<p>When a prospective tenant expresses interest in renting a space at
the Distillery, first KOGAA determine if they have specific demands for the
space. &#8220;Of course, they always do”, Tomas says, “We try to understand
their specific needs as users.” Future tenants then pay a few months’ rent in
advance and KOGAA use this deposit to cover the costs of alteration to prepare
a space based on the tenant’s requirements. In this way, tenants get a
personalized, customized space at no additional fee. <br>
&nbsp;<br>
This approach has kept the Distillery in a constant state of change, growth and
improvement. The building improvements are passed on to the community, and
tenants settle in to their spaces which were customized for their needs.</p>



<h2 class="wp-block-heading">LOOKING BACK / RESULTS</h2>



<p>KOGAA’s idea to design their own workspace reflecting who they are as a practice—to create a living business card—has been realized and the results have been extraordinary.</p>



<p>Their approach was highly ambitious and required substantial
personal investment of time, energy and physical work, but now in addition to
their own dream office they have renovated 6 other spaces in the Distillery,
serving a community of nearly 30 people and inspiring new businesses in a
rapidly changing neighborhood.</p>



<p>Today, KOGAA have moved away from renovating themselves and use
professional builders to carry out urgent works and renovations. The Social
Reactor operates as an organization with a team of employees managing the site
including a dedicated PR department, which actively promotes the project and entices
new tenants and projects to the Distillery. Alex says, “We have a big reach
these days from our photography and several articles, and there&#8217;s a vibe. Many
people are asking us for workspaces and studios, and we&#8217;re quite known in the
community now. It seems like whenever somebody needs a space in Brno, they talk
with someone and then they’re referred to us and it&#8217;s like a big extended
family.”</p>



<p>The adaptive reuse of the Distillery and creation of the Social
Reactor has had a notable impact on the community. When KOGAA started, about
50% of the street-facing commercial spaces in the neighborhood were vacant. The
area was more of a thoroughfare, congested with car traffic and with pavements
too narrow to support a healthy retail zone. Even though the neighborhood is
nearby the city center, it was undesirable.</p>



<p>Tomas explains, “When we started our project, we created the first public space here. Since our yard is open for about 10 hours per day, we put out greenery and chairs, and it can be used by anyone. If you are walking down the street and you just want to smoke a cigarette here, do it. If you want to use Wi-Fi, do it.”<br></p>



<p>After creating the first privately owned public space (POPS) in
the area, new businesses and market stalls began popping up. Today the
Distillery has encouraged five other shops to open on the same street, serving
a customer base of Social Reactor tenants.&nbsp;
These new ventures include a doughnut shop, a Polaroid camera store, a
skateboard shop and a Vietnamese restaurant. Now, the street is becoming the
new popular area for young people. </p>



<h2 class="wp-block-heading">LOOKING FORWARD / PLANS</h2>



<p>In addition to the Social Reactor as a business, KOGAA’s architecture practice is booming. <br></p>



<p>“<strong>The
Distillery really worked like a business card.</strong> It has brought us several
adaptive reuse projects, more than we expected. </p>



<p>They are currently working on another large
adaptive reuse project called DADA, involving the creative conversion of a former
warehouse building into a space for studios and multi-functional activities. </p>



<p>“Based
on a thorough analysis of the building’s potential and that of its surroundings”
says Alex, “it was decided to adapt the property to create a new framework for
residential and mixed-use. The residential section consists of spacious lofts
with natural daylight and balconies facing the green riverbank.” The historic
building will also house a multi-functional space on the ground floor and an
office space, while the roof level has been turned into common outdoor green space
for the building’s residents.</p>



<p>In addition to DADA, now KOGAA are ready to sign a contract to
help develop another building in the spirit of their Distillery project. This
time, they’re looking to convert a former school which is much larger than the
Distillery&#8211;approximately 4,000 square meters—into loft apartments and
commercial space.</p>



<p>Like KOGAA, the owner of the new site sees its potential in the building and is willing to invest. This allows for their team to start from a position of clear communication and understanding of who is doing what in order to make the project work. KOGAA are also working with furniture suppliers to explore unique partnership arrangements, finding new ways of leasing furniture and designing spaces together that highlight and promote their featured products.<br></p>



<h2 class="wp-block-heading">ADVICE / OUTLOOK</h2>



<p>Alex: <strong>Think big, think bigger and beyond what you can handle or do in that moment.</strong> We just needed a space for our office of 50 square meters but we took a building of 600 square meters. It was absolutely impossible for us to renovate and take care of at the time, but we did it. <br>&nbsp;<br>Tomas: Be a visionnaire and trust your visions</p>



<hr class="wp-block-separator"/>



<h3 class="wp-block-heading">About KOGAA</h3>



<p><strong>Alexandra
Georgescu, MA.</strong></p>



<p>Is Interior
Design Director and Founding Partner at KOGAA. She worked at SPARK Architects
in Beijing and for Studio Brioschi in Milan. She holds an Interior Architecture
and Retail Design Master Degree at Piet Zwart Institute in Holland after
carrying out her studies in the U.K., Denmark and Italy. Her projects were
presented at Milan Design Week and Beijing Design Week. Alexandra has won
CORE77 Interior Design award and was published by FRAME and other Interior
Design magazines. Alexandra is the main curator of project Brno Design Days a
Italian Design Act.</p>



<p><strong>Tomas
Kozelsky, MSc.</strong></p>



<p>Is currently
Project Architect and Founding Partner at KOGAA. He worked for international
firms such as O.P.E.N. Architecture, AS.Architecture Studio in Beijing, ILA in
Amsterdam and Mueller-Reimann Architecten in Berlin. Tomas completed his
Masters in Architecture and Urbanism at the Faculty of Architecture of TU Delft
after his studies in France and Czech Republic. He was nominated for Archiprix,
published on E-Volo and tutored to several lectures and workshops. Tomas leads
leads the Urban Dynamics studio on the Faculty of Architecture at TU Brno. He
is also the apllied reserach co-ordinator of the Next Institute platform.</p>



<p><strong>Viktor
Odstrcilik, Ing. arch.</strong></p>



<p>Before
joining KOGAA team Viktor was Architect and Founder of Jednapulka, Architect
and Engineer at Flexibuilt and Technical Manager at Freedomky. Viktor has a
Master Degree in Architecure and Engineering at the Faculty of Architecture of
UT Brno, Czech Republic. He is also founder and director of the student
comunity at the Faculty of Architecure and was lecturer at PechaKucha in Brno,
Czech Republic. Viktor is an official member of the Cultural Parliamnet of City
of Brno and mannager of the Next Institute.</p>
<p>The post <a href="https://archipreneur.com/the-social-reactor-how-kogaa-transformed-a-factory-into-their-own-creative-hub/">The Social Reactor: How KOGAA Transformed a Factory into Their Own Creative Hub</a> appeared first on <a href="https://archipreneur.com">Archipreneur</a>.</p>
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		<title>The Modern Architect-Developer: Benefits of Owning the Entire Process</title>
		<link>https://archipreneur.com/architect-developer-owning-the-entire-process/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=architect-developer-owning-the-entire-process</link>
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		<dc:creator><![CDATA[Archipreneur]]></dc:creator>
		<pubDate>Fri, 14 Sep 2018 12:14:22 +0000</pubDate>
				<category><![CDATA[Architect as Developer]]></category>
		<category><![CDATA[archipreneur]]></category>
		<category><![CDATA[How to develop your own project]]></category>
		<category><![CDATA[how to finance your project]]></category>
		<category><![CDATA[Jonathan Segal]]></category>
		<category><![CDATA[Skyline Forum]]></category>
		<category><![CDATA[The Architect As Developer]]></category>
		<guid isPermaLink="false">https://archipreneur.com/?p=5641</guid>

					<description><![CDATA[<p>Architect-Developer Jonathan Segal shares his insights about how Architects can regain control of the building process and return to the role of ‘Master Builder’ in a video interview with The Skyline Forum. In many cities in the late 1800s, the role of the architect encompassed the modern responsibilities of a developer including the purchase of [&#8230;]</p>
<p>The post <a href="https://archipreneur.com/architect-developer-owning-the-entire-process/">The Modern Architect-Developer: Benefits of Owning the Entire Process</a> appeared first on <a href="https://archipreneur.com">Archipreneur</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h5>Architect-Developer <a href="https://archipreneur.com/jonathan-segal-the-architect-with-no-need-for-clients/">Jonathan Segal</a> shares his insights about how Architects can regain control of the building process and return to the role of ‘Master Builder’ in a video interview with The Skyline Forum.</h5>
<p>In many cities in the late 1800s, the role of the architect encompassed the modern responsibilities of a developer including the purchase of land, strategic masterplanning and the design and build of homes, for example, which were often constructed without the specific end users in mind. The architect-developer was then also responsible for the selling properties and acquiring more land for the next development.</p>
<p><iframe src="https://www.youtube.com/embed/r7UT--CAS1g" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>Today, the process for large building projects has changed. In the design/ build model, a land developer will often hire a general contractor to have the majority of control over the build, including the appointment of architects for the original design concept, architects for the delivery of a design, and the coordination of subcontractors for construction.</p>
<p>To regain power over the process, <a href="https://www.architectasdeveloper.com/home" target="_blank" rel="noopener">Segal</a> encourages architects to readopt the responsibilities of the developer and own the construction management process.</p>
<p>There are new financial models available today which make it easier for architects to consider purchasing their own sites. With professional advice, the financial viability of a potential development project can be assessed and equity partners can be sought out to invest in the land purchase, design and construction.</p>
<p>By assuming the role of construction manager, architects can translate their design into construction information to be used directly by the builder and provide close site supervision. Removing the middleman of a general contractor can save time and cost and help to ensure that the original design is not lost in translation along the way. At Segal&#8217;s practice, &#8220;if you draw it, you build it&#8221;. In this way there are fewer opportunities for costly misunderstandings that compromise the quality of the finished product.</p>
<p>The post <a href="https://archipreneur.com/architect-developer-owning-the-entire-process/">The Modern Architect-Developer: Benefits of Owning the Entire Process</a> appeared first on <a href="https://archipreneur.com">Archipreneur</a>.</p>
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		<title>Why Good Design is Good Business, From Process to Product</title>
		<link>https://archipreneur.com/why-good-design-is-good-business-from-process-to-product/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-good-design-is-good-business-from-process-to-product</link>
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		<dc:creator><![CDATA[Brick and Wonder]]></dc:creator>
		<pubDate>Thu, 23 Aug 2018 07:21:25 +0000</pubDate>
				<category><![CDATA[Architect as Developer]]></category>
		<category><![CDATA[design thinking]]></category>
		<category><![CDATA[Drew Lang]]></category>
		<category><![CDATA[good design is good business]]></category>
		<category><![CDATA[Hudson Woods]]></category>
		<category><![CDATA[Lang Architects]]></category>
		<category><![CDATA[profit or loss]]></category>
		<category><![CDATA[real estate marketing]]></category>
		<guid isPermaLink="false">https://archipreneur.com/?p=5535</guid>

					<description><![CDATA[<p>When I decided to initiate a large development project from within our architecture studio, called Hudson Woods, among my primary goals was to reinforce the notion that good design is good business. I achieved this goal, together with a talented team. by Drew Lang On the back of good design, we sold all 25 homes [&#8230;]</p>
<p>The post <a href="https://archipreneur.com/why-good-design-is-good-business-from-process-to-product/">Why Good Design is Good Business, From Process to Product</a> appeared first on <a href="https://archipreneur.com">Archipreneur</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section class="stories-content">
<div class="container">
<div class="row justify-content-center">
<div class="col-md-8">
<h5>When I decided to initiate a large development project from within our architecture studio, called <a href="https://hudsonwoods.com/" target="_blank" rel="noopener">Hudson Woods</a>, among my primary goals was to reinforce the notion that good design is good business. I achieved this goal, together with a talented team.</h5>
<p><em>by Drew Lang<br />
</em></p>
<p>On the back of good design, we sold all 25 homes in the development in 2 ½ years, made a healthy profit for investors, and created benefits for our studio and project partners that continue to propagate to this day.</p>
</div>
</div>
</div>
</section>
<section class="blockquote">
<div class="container">
<div class="row justify-content-center">
<div class="col-md-10">
<blockquote><p>What lies between visual character and profit or loss? A process where decisions are made and work gets done.</p></blockquote>
</div>
</div>
</div>
</section>
<section class="stories-content">
<div class="container">
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<p>The first thing most people think of when they think about design is &#8216;what something looks like&#8217;. When thinking about business, most people first think about profit and loss. Specifically, they think of financial profit and loss. What I want to unpack is: what lies between visual character and profit or loss?</p>
<p>In between is a process where decisions are made and work gets done. This process, I believe, is design. Design is not solely the initial idea, or what something ends up looking like once it is produced. Design is the process, and all of the component parts of a project that lead to resulting success or failure.</p>
<p><figure id="attachment_5589" aria-describedby="caption-attachment-5589" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="size-full wp-image-5589" src="https://archipreneur.com/wp-content/uploads/2018/08/Hudson_Woods_Kitchen.jpg" alt="" width="1000" height="667" srcset="https://archipreneur.com/wp-content/uploads/2018/08/Hudson_Woods_Kitchen.jpg 1000w, https://archipreneur.com/wp-content/uploads/2018/08/Hudson_Woods_Kitchen-666x444.jpg 666w, https://archipreneur.com/wp-content/uploads/2018/08/Hudson_Woods_Kitchen-768x512.jpg 768w, https://archipreneur.com/wp-content/uploads/2018/08/Hudson_Woods_Kitchen-600x400.jpg 600w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-5589" class="wp-caption-text">Hudson Woods &#8211; Kitchen Design © Lang Architects</figcaption></figure></p>
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</section>
<section>
<div>
<div>
<div>
<p>For Hudson Woods, design shaped who the project investors were and what buyers were drawn to when they purchased homes. The financing structures and purchase contracts utilized, experienced as house purchases were made, including how the process felt at the time and how it feels now &#8211; that is all design. Not just what these things look like, or how much they cost.</p>
<p>Design also influenced why the land was cleared for construction a certain way, who cleared the land and who didn’t and how the land feels now in relation to the buildings. Not just what it looks like, or how much it cost.</p>
</div>
</div>
</div>
</section>
<section>
<div>
<div>
<div>
<p>Our design process determined who printed the marketing brochures, on what paper, what aspects of the brand were emphasized and how the brochure felt to the touch. Not just what the brochure looked like or how much it cost.</p>
<p><figure id="attachment_5590" aria-describedby="caption-attachment-5590" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="size-full wp-image-5590" src="https://archipreneur.com/wp-content/uploads/2018/08/Hudson_Woods_Aerial.jpg" alt="" width="1000" height="750" srcset="https://archipreneur.com/wp-content/uploads/2018/08/Hudson_Woods_Aerial.jpg 1000w, https://archipreneur.com/wp-content/uploads/2018/08/Hudson_Woods_Aerial-592x444.jpg 592w, https://archipreneur.com/wp-content/uploads/2018/08/Hudson_Woods_Aerial-768x576.jpg 768w, https://archipreneur.com/wp-content/uploads/2018/08/Hudson_Woods_Aerial-600x450.jpg 600w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-5590" class="wp-caption-text">Hudson Woods homes, nestled in the Catskills in upstate New York © Lang Architects</figcaption></figure></p>
</div>
</div>
</div>
</section>
<section>
<div>
<div>
<div>
<p>Design determined which forest the wood came from to create the wood flooring in our homes, who milled the wood, how it was delivered, acclimated and installed. Design also determined how the floors were finished, how they will endure and what they will feel like in 10 years. Not just what they looks like or how much they cost.</p>
</div>
</div>
</div>
</section>
<section>
<div>
<div>
<div>
<p>The people that businesses hire as their consultants and team members to guide their important decisions and execute work also correlate directly with their success or failure. In the 1950’s, the value of design consulting and design-led decisions became evident when IBM’s CEO Thomas J. Watson Jr. hired the Architect Eliot Noyes as a design consultant.</p>
<p>Over a twenty-year period, Noyes integrated important collaborators with IBM, including Paul Rand, Charles and Ray Eames, Mies van der Rohe, Eero Saarinen and Marcel Breuer. In 1973, at a lecture given at the University of Pennsylvania, Thomas J. Watson Jr. summed up what resulted from his embrace of design over two decades when he stated: “good design is good business.”</p>
<p><figure id="attachment_5591" aria-describedby="caption-attachment-5591" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="size-full wp-image-5591" src="https://archipreneur.com/wp-content/uploads/2018/08/Hudson_Woods_Sales_Material.jpg" alt="" width="1000" height="623" srcset="https://archipreneur.com/wp-content/uploads/2018/08/Hudson_Woods_Sales_Material.jpg 1000w, https://archipreneur.com/wp-content/uploads/2018/08/Hudson_Woods_Sales_Material-704x439.jpg 704w, https://archipreneur.com/wp-content/uploads/2018/08/Hudson_Woods_Sales_Material-768x478.jpg 768w, https://archipreneur.com/wp-content/uploads/2018/08/Hudson_Woods_Sales_Material-600x374.jpg 600w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-5591" class="wp-caption-text">Hudson Woods Marketing Brochures, printed by Inkwell Solutions © Lang Architects</figcaption></figure></p>
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</section>
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<div>
<div>
<div>
<p>Design-led companies such as Apple and Nike came along, demonstrating that when good design is engaged in companies, success results. The design consulting company <a href="https://www.ideo.com/" target="_blank" rel="noopener">IDEO</a> began their company with a product design focus, famously including the Apple mouse. Their work evolved to focus on consumer experience, and they coined the now widely-used term “design thinking.”</p>
<p>The embrace of design by corporations has advanced so broadly that the global consulting firm McKinsey, with over 7,000 employees in 84 locations, recently added a design vertical to their management consulting platform called <a href="https://www.mckinsey.com/business-functions/mckinsey-design/our-insights" target="_blank" rel="noopener">McKinsey Design</a>.</p>
<p>While the world has embraced the belief that good design is good business, the true integration of design with business is only just beginning. This is good news for designers, for businesses, and for the consumer public, all of whom stand to benefit immensely as more and more talented designers start new businesses, and become leaders integrated in established businesses.</p>
</div>
<p style="text-align: center;">***</p>
<p>This article originally appeared on <a href="https://brickandwonder.com/" target="_blank" rel="noopener">Brick &amp; Wonder.</a></p>
</div>
</div>
</section>
<p>The post <a href="https://archipreneur.com/why-good-design-is-good-business-from-process-to-product/">Why Good Design is Good Business, From Process to Product</a> appeared first on <a href="https://archipreneur.com">Archipreneur</a>.</p>
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		<title>Architect &#038; Developer: Harvard Panel Talk with Practicing Architect Developers</title>
		<link>https://archipreneur.com/architect-developer-harvard-panel-talk-with-practicing-architect-developers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=architect-developer-harvard-panel-talk-with-practicing-architect-developers</link>
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		<dc:creator><![CDATA[Archipreneur]]></dc:creator>
		<pubDate>Thu, 26 Jul 2018 10:00:19 +0000</pubDate>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[archipreneur]]></category>
		<category><![CDATA[Architect as Developer]]></category>
		<category><![CDATA[Cary Tamarkin]]></category>
		<category><![CDATA[Develop your own project]]></category>
		<category><![CDATA[Flank]]></category>
		<category><![CDATA[GLUCK+]]></category>
		<category><![CDATA[John Kully]]></category>
		<category><![CDATA[Leo Marmol]]></category>
		<category><![CDATA[Marmol Radziner]]></category>
		<category><![CDATA[Mick Walsdorf]]></category>
		<category><![CDATA[Peter Gluck]]></category>
		<category><![CDATA[Tamarkin Co]]></category>
		<guid isPermaLink="false">https://archipreneur.com/?p=5426</guid>

					<description><![CDATA[<p>The idea of architect-developer has been gaining traction in recent years, with an increasing number of architects looking for ways to take control of their creative work. This is why learning about the experiences of practicing architect-developers can be invaluable for budding archipreneurs. Here, Leo Marmol of Marmol Radziner, John Kully &#38; Mick Walsdorf of [&#8230;]</p>
<p>The post <a href="https://archipreneur.com/architect-developer-harvard-panel-talk-with-practicing-architect-developers/">Architect &#038; Developer: Harvard Panel Talk with Practicing Architect Developers</a> appeared first on <a href="https://archipreneur.com">Archipreneur</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h5>The idea of architect-developer has been gaining traction in recent years, with an increasing number of architects looking for ways to take control of their creative work.</h5>
<p>This is why learning about the experiences of practicing architect-developers can be invaluable for budding archipreneurs. Here, Leo Marmol of Marmol Radziner, John Kully &amp; Mick Walsdorf of Flank, Peter Gluck of GLUCK+, and Cary Tamarkin of Tamarkin Co. talk about the ins and outs of real estate development.</p>
<p><iframe src="https://www.youtube.com/embed/va8ZskHhXm4" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" data-mce-type="bookmark" class="mce_SELRES_start">﻿</span></iframe>The panelists stressed the importance of taking the business side of practicing seriously. Each brought their own experiences using different business models. For example, Flank build their own designs–mostly hotels, office spaces, condos– through equity partnerships. Architect-Developer GLUCK+ is split between for profit and non-profit work. They also work as contractors which allows them to add value to the project and spend less time on development- their partners do the development part. Marmol Radziner took control of the fabrication process. They manufacture cabinetry, hardware, housewares, furniture for the projects which the firm designs.</p>
<p>Going into property development is no walk in the park. Architect-Developer <a href="http://tamarkinco.com" target="_blank" rel="noopener">Cary Tamarkin</a> talked about the stresses and downsides that come with developing your own designs. There are challenges like <a href="https://archipreneur.com/3-ways-to-finance-your-project-without-private-equity/">finding capital</a>, risk mitigation, and deal-related anxiety.</p>
<p>The post <a href="https://archipreneur.com/architect-developer-harvard-panel-talk-with-practicing-architect-developers/">Architect &#038; Developer: Harvard Panel Talk with Practicing Architect Developers</a> appeared first on <a href="https://archipreneur.com">Archipreneur</a>.</p>
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