Survival>Sustainability>Success: How to Take Your Practice to the Next Level
Virtually every architecture practice starts in ‘survival’ mode. Many are permanently stuck in it. Over time, some grow and develop to become ‘sustainable’ businesses. But relatively few achieve real ‘success’. Here is what you need to focus on, to triumph and create a successful architecture practice.
by Ross Clark
Success in architectural practice can be elusive. Regardless of practice size or years of experience, many practice owners, directors and leaders believe that if they devote most of their energy to creating great architecture, business and financial success will follow. Fifteen years on, they still find themselves struggling in survival mode, never quite winning the top clients or projects that the ‘favoured’ practices seem to attract with ease.
So, what is a successful architecture practice doing differently? More importantly, what are you doing, or not doing, that’s holding you back? What’s creating barriers between you and real practice success? The chances are that a quick review of your practice will reveal some, if not many, of these cardinal sins of architecture practice:
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