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		<title>7 Inspiring Startups Combining Architecture and Tech</title>
		<link>https://archipreneur.com/7-inspiring-startups-combining-architecture-tech/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=7-inspiring-startups-combining-architecture-tech</link>
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		<dc:creator><![CDATA[Lidija Grozdanic]]></dc:creator>
		<pubDate>Wed, 07 Mar 2018 07:00:20 +0000</pubDate>
				<category><![CDATA[Startups]]></category>
		<category><![CDATA[architectural startup]]></category>
		<category><![CDATA[architecture & technology]]></category>
		<category><![CDATA[Architizer]]></category>
		<category><![CDATA[Architizer Source]]></category>
		<category><![CDATA[Black Spectacles]]></category>
		<category><![CDATA[Cover Technologies Inc.]]></category>
		<category><![CDATA[ENVELOPE]]></category>
		<category><![CDATA[Flux]]></category>
		<category><![CDATA[RateGravity]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[tech startup]]></category>
		<category><![CDATA[UpCodes]]></category>
		<guid isPermaLink="false">http://archipreneur.com/?p=4795</guid>

					<description><![CDATA[<p>The definition of an architecture and tech startup has drastically changed over the last few decades. Young enterprises trying to break into the AEC industry today are diverse, working across technologies and scales, and are using innovative business models. Over the last decade the AEC industry has seen an emergence of multidisciplinary, tech-savvy firms that [&#8230;]</p>
<p>The post <a href="https://archipreneur.com/7-inspiring-startups-combining-architecture-tech/">7 Inspiring Startups Combining Architecture and Tech</a> appeared first on <a href="https://archipreneur.com">Archipreneur</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The definition of an architecture and tech startup has drastically changed over the last few decades. Young enterprises trying to break into the AEC industry today are diverse, working across technologies and scales, and are using innovative business models.</p>
<p>Over the last decade the AEC industry has seen an emergence of multidisciplinary, tech-savvy firms that are changing the way we design, build and collaborate. These ambitious enterprises are tackling an array of issues that often hamper progress and growth, whether it’s through streamlining workflows, using new media tools or experimenting with new construction methods.</p>
<p>We’ve compiled an eclectic list of 7 most noteworthy tech-oriented startups that are already making an impact on the AEC industry.</p>
<p><a href="https://member.renderplan.io/course/?utm_source=archipreneur&amp;utm_medium=banner&amp;utm_campaign=startups"><img fetchpriority="high" decoding="async" class="alignnone wp-image-9476 size-full" src="https://archipreneur.com/wp-content/uploads/2018/09/rp_banner.jpg" alt="Architecture and Tech" width="2000" height="1001" srcset="https://archipreneur.com/wp-content/uploads/2018/09/rp_banner.jpg 2000w, https://archipreneur.com/wp-content/uploads/2018/09/rp_banner-704x352.jpg 704w, https://archipreneur.com/wp-content/uploads/2018/09/rp_banner-1818x910.jpg 1818w, https://archipreneur.com/wp-content/uploads/2018/09/rp_banner-768x384.jpg 768w, https://archipreneur.com/wp-content/uploads/2018/09/rp_banner-1536x769.jpg 1536w, https://archipreneur.com/wp-content/uploads/2018/09/rp_banner-720x360.jpg 720w" sizes="(max-width: 2000px) 100vw, 2000px" /></a></p>
<h2>Top 7 Architecture and Tech Startups</h2>
<h3>Flux.io</h3>
<p>Flux is a platform that allows AEC professionals to design and build eco-friendly homes by drawing on big data. Architect Michelle Kaufmann teamed up with three ex-Google employees to create this innovative Google moonshoot that applies artificial intelligence to help build architecture that’s durable, environmentally friendly and responsive to users. Kaufmann led several enterprises before founding Flux. She developed a successful business based on building prefab houses inspired by Eichler’s postwar tract housing projects and designs by Charles and Ray Eames. The firm suffered greatly during the 2007 housing market crash, after which she joined Google X as a consultant.</p>
<p>The main idea behind Flux is to radically lower the cost and improve the quality of building worldwide. It’s a platform that allows all members of the building-making community to seamlessly share data. Its first product, Flux Metro, gathers information about zoning and local ordinances. It also provides cloud-based collaboration between contractors, engineers and architects and simplifies file transfers and data conversion. In 2015, the company raised $29 million in Series B funding co-led by Temasek and Surbana Jurong Private Limited.</p>
<h3>UpCodes</h3>
<p><a href="https://up.codes/" target="_blank" rel="noopener noreferrer">UpCodes</a> is a platform that makes it easy for architects, designers and engineers to research building codes and requirements in order to make code compliance easier. This includes codes at the federal, state and local level, as well as specific codes in areas like plumbing, electrical wiring and fire safety. It is accessible via website and mobile app and currently provides resources for 40 U.S. states and has grown to over 44,000 monthly active users, which include architects, engineers, building inspectors and homeowners. UpCodes streamlines codes into a library, described by the company as “the most advanced search engine built for the construction industry”.</p>
<p>Prior to starting UpCodes, brothers Scott Reynolds and Garrett Reynolds worked in architecture and software engineering, respectively. Renowned firms like Foster + Partners, FxFowle, and Skidmore, Owings &amp; Merril use UpCodes. The startup is currently taking part in Y Combinator based in Silicon Valley.</p>
<h3>RateGravity</h3>
<p>Two ex-community bankers launched a Boston startup that matches homebuyers with low-interest mortgages, while cutting out the middle man. The tool uses an algorithm to calculate what kind of mortgage or loan homeowners are eligible for. <a href="https://rategravity.com/" target="_blank" rel="noopener noreferrer">RateGravity</a> streamlines the decision-making process for people looking to buy real estate or refinance their homes. It connects them to a number of lenders and eliminates the need for a salesperson for a fee that’s much smaller than that which loan officers usually get.</p>
<p>The company recently raised a financing round of over $2 million, with investors like Evertrue co-founder and CEO Brent Grinna and BOSS Syndicate, an AngelList syndicate run by Cambridge venture capital firm Accomplice. According to BostInno, RateGravity has connected over 150 people with $40 million in approved mortgages over a single year. The service is on its way to revolutionize the way real estate works, and we’re excited to see how they do in the years to come.</p>
<h3>ENVELOPE</h3>
<p>ENVELOPE, led by MIT’s Sarah Williams, developed a data-driven software under the auspices of SHoP. It mitigates the negative effects the spreading of information through the industry has on prices of real estate. It provides developers with privacy while they speculate, and analyzes zoning to help real estate professionals develop optimal solutions and predict development potentials.</p>
<p>The SaaS company, launched in late 2015, recently announced a $2 million round of financing by investors from the real estate and tech industries. It is also developing Camera, a data analysis program that provides real-time info on the state of urban infrastructure in order to facilitate the use of self-driving vehicles. The company seems to be at the forefront of adapting to the automation trend.</p>
<h3>Black Spectacles</h3>
<p>Marc Teer, licensed architect and former instructor at the Illinois Institute of Technology, founded <a href="https://blackspectacles.com/" target="_blank" rel="noopener noreferrer">Black Spectacles</a> after going through various online learning resources himself. He realized that there was a business opportunity in tailoring specific lessons to architects. He first reached out to various industry experts in order to see if there is enough interest. After getting positive responses from some of the world’s leading architecture firms, Teer decided to create the Black Spectacles platform.</p>
<p>This 7-person startup targets specifically architects with its offering of classes for the industry’s most popular software and tools. The platform offers more than a dozen classes on different design tools, as well as a preparation course and test prep suite for the Architect Registration Examination, developed in partnership with the American Institute of Architects. The team behind Black Spectacles tries to simplify the workload and break down courses into smaller parts. Around 40 percent of the world’s top 50 architecture clients use the services provided by Black Spectacles.</p>
<h3>Cover</h3>
<p>Startup called <a href="https://cover.build/" target="_blank" rel="noopener noreferrer">Cover Technologies Inc.</a>, launched in 2014, designs and builds energy-efficient, affordable housing units using the firm’s proprietary building system and design optimization software. As dwelling units become increasingly popular, Cover’s software provides something other firms offering prefab units don’t–versatility– and eliminates the need for coordinating with architects, planning departments, and contractors. This brings modular architecture to a whole different level.</p>
<p>The software allows users to search for the types of accessory units they are permitted to build according to local regulations, and generate design options based on survey answers. Cover’s prefab homes and plans are currently available only in Los Angeles, but the firm is already taking reservations worldwide. They recently raised $1.6 million in seed funding from General Catalyst and Khosla Ventures.</p>
<h3>Source – Architizer</h3>
<p><a href="https://architizer.com/source/" target="_blank" rel="noopener noreferrer">Source</a> is the new offshoot of Architizer, which started off as a community and portfolio site for architects and designers. Since its launch, 40,000 architecture firms have uploaded over 120,000 projects with an average price tag of $33 million. Its founders, Marc Kushner and Mathias Hollwich, built this huge database of projects and firms and are now developing what is touted as “the Amazon for architects”. Source aims to connect architects with product vendors and material manufactures in a large online marketplace.</p>
<p>Source has already garnered new investments from architects, including Bjarke Ingels and Jurgen Mayer H, and features renowned participants like Studio Gang and SHoPArchitects. Last year, Architizer received $7 million in Series A financing.</p>
<p style="text-align: center;">***</p>
<p>What other architecture and tech <a href="https://archipreneur.com/tag/startups/">startups</a> do you think will make an impact on the profession in the coming years?</p>
<p>The post <a href="https://archipreneur.com/7-inspiring-startups-combining-architecture-tech/">7 Inspiring Startups Combining Architecture and Tech</a> appeared first on <a href="https://archipreneur.com">Archipreneur</a>.</p>
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		<title>How IrisVR brings Virtual Reality to the AEC Industry</title>
		<link>https://archipreneur.com/irisvr-brings-virtual-reality-aec-industry/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=irisvr-brings-virtual-reality-aec-industry</link>
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		<dc:creator><![CDATA[Archipreneur]]></dc:creator>
		<pubDate>Thu, 09 Nov 2017 16:30:21 +0000</pubDate>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Ailyn Mendoza]]></category>
		<category><![CDATA[apps for architects]]></category>
		<category><![CDATA[archipreneur insights]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[IrisVR]]></category>
		<category><![CDATA[member]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[tech startup]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[VR technologies]]></category>
		<category><![CDATA[VR technologies for the AEC industry]]></category>
		<guid isPermaLink="false">http://archipreneur.com/?p=4459</guid>

					<description><![CDATA[<p>Do you want to get into the heads of the top initiators and performers from the architectural community? If so, we heartily welcome you to Archipreneur Insights! In this interview series, we talk to the leaders and key players who have created outstanding work and projects within the fields of architecture, building and development. Get [&#8230;]</p>
<p>The post <a href="https://archipreneur.com/irisvr-brings-virtual-reality-aec-industry/">How IrisVR brings Virtual Reality to the AEC Industry</a> appeared first on <a href="https://archipreneur.com">Archipreneur</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h5>Do you want to get into the heads of the top initiators and performers from the architectural community? If so, we heartily welcome you to <em>Archipreneur Insights</em>! In this interview series, we talk to the leaders and key players who have created outstanding work and projects within the fields of architecture, building and development. Get to know how they did it and learn how you could do the same for your own business and projects.</h5>
<p>From being a novelty a few years ago, <a href="https://archipreneur.com/top-5-virtual-reality-augmented-reality-apps-architecture/">VR solutions</a> are slowly becoming a medium that’s transforming the way professionals in the AEC industry communicate, create and experience content. But in our interviews we often hear that the AEC industry is slow to adapt to new technologies. This week we found someone who can get to the bottom of this question: We spoke with Ailyn Mendoza, Director of Customer Experience (CX) at <a href="https://irisvr.com/" target="_blank" rel="noopener">IrisVR</a>, a tech startup that develops virtual reality software for professionals in architecture, engineering and construction.</p>
<p>Ailyn is trained as an landscape architect and prior to IrisVR she worked as a designer and project manager at various landscape architecture firms. Now at IrisVR, she serves as the liaison between software users and the software development team to develop new product features, case studies and educational materials on the power and benefits of <a href="https://archipreneur.com/will-virtual-reality-redefine-the-way-architects-work/">virtual reality</a> as a tool for communication, design and construction within AEC.</p>
<p>Keep reading to get an insight into a tech startup, find out how VR can be used in AEC and learn from Ailyn’s path of career.</p>
<p>Enjoy the interview!</p>
<hr />
<h3>Could you tell us a little about your background?</h3>
<p><span style="font-weight: 400;">I grew up in Miami, FL and my dream had been to be a fashion designer. But when it came time for college, my parents – who are Cuban immigrants – told me that wasn’t a “real” profession and I could choose from their list of pre-selected “safe” careers: doctor, lawyer, engineer or architect. The only hobby I was really passionate about was drawing, so I started architecture school at Florida International University. I graduated with a Bachelors of Landscape Architecture in 2010 and two years later started course work for my master’s degree at the Graduate School of Design at Harvard University, graduating in 2013.</span></p>
<p><span style="font-weight: 400;">Having immigrant parents meant having to pay for school on my own, which turned out to be really valuable for my career. I wanted to avoid as much student debt as I could, and I took any job that paid me to use the skills I was learning in school, which covered everything from sales, graphic design, event planning, and marketing proposals to designing projects and managing construction. I ended up working in some of the best firms and with an amazing roster of mentors.</span></p>
<p><span style="font-weight: 400;">All of this was happening during the recession, and I quickly learned the most important thing I could do for myself was not to label myself as an “architect” or “landscape architect” because it really limited the work I could apply for. </span></p>
<blockquote><p><span style="font-weight: 400;">Instead, I considered myself a problem solver who simply used design thinking to achieve a solution, sometimes with brick and mortar, sometimes with a spreadsheet – and it’s the best career choice I’ve ever made.</span></p></blockquote>
<h3>When did you first come across Virtual Reality (VR)?</h3>
<p><span style="font-weight: 400;">In 2015, prior to joining IrisVR, I was working as a Project Manager at a landscape architecture firm. On the way back from a meeting, I agreed to meet with a friend who was working at IrisVR to see what he was developing. At that time, virtual reality headsets – like the Oculus Rift or the HTC Vive – were rare. </span></p>
<p><span style="font-weight: 400;">While at the office, he gave me a demo of the software (which was in beta) and I immediately could see all the ways that a Project Manager could use it – to help me coordinate within my team the best way to build, and to help win projects by conveying design intent.</span></p>
<p><span style="font-weight: 400;">My short visit turned into a brainstorming session that evolved into an interview. A few weeks later I had joined the team.</span></p>
<h3>Could you tell us about your job at IrisVR as Director Customer Experience?</h3>
<p><span style="font-weight: 400;">Currently I lead the Customer Experience (CX) team at IrisVR where my primary role is to be the voice of our customer and their point of contact at our company. </span></p>
<p><span style="font-weight: 400;">My day-to-day varies quite a bit as a result. Sometimes I’m working with our product and marketing teams preparing for a software launch, sometimes I’m on the phone with users gathering feedback, or I could be traveling to different offices and cities to provide demos of our software. </span></p>
<h3>How did your architectural training help you in what you do now? What specific/transferable skills have proved the most useful?</h3>
<p><span style="font-weight: 400;">I was really fortunate to attend two universities with really amazing curriculums structured to support creativity and exploration. My time at the GSD was like getting dropped off at a playground – we had unlimited resources and access to some of the best faculty which supported your interest in any project you could fathom. As a result, I feel all the skills I learned were transferable and help me daily at my current position. </span></p>
<blockquote><p><span style="font-weight: 400;">If I had to pick the most useful skill, I would say it’s the ability to listen and interpret your client’s needs. All those weeks spent on research, site analysis, and demographic research for my studio projects instilled in me how critical it is to have empathy. Your client often won’t know or have the vocabulary to express what they need.</span></p></blockquote>
<p><img decoding="async" class="aligncenter size-full wp-image-4596" src="https://archipreneur.com/wp-content/uploads/2017/11/001_Beach_Sun.gif" alt="" width="480" height="272" /></p>
<h3>Let’s speak about the products IrisVR offers: Could you give us some examples of how the software can be used and how it helps architectural practices?</h3>
<p><span style="font-weight: 400;">We’ve developed two types of software that leverage different types of virtual reality technology. <a href="https://irisvr.com/prospect" target="_blank" rel="noopener">Prospect</a> instantly and automatically converts 3D models into fully navigable Virtual Reality (VR) experiences for the HTC Vive and Oculus Rift headsets. <a href="https://irisvr.com/scope" target="_blank" rel="noopener">Scope</a> is an app that allows you to view rendered 360</span><b>°</b><span style="font-weight: 400;"> panoramas with a Google Cardboard, GearVR, or other mobile VR headset. </span></p>
<p><span style="font-weight: 400;">The primary users of our software are architects, engineers, and construction companies looking to augment the way they communicate ideas with clients and coordinate across trades. </span></p>
<p><span style="font-weight: 400;">Virtual reality has become a critical tool because the experience is so much more powerful than a 2D drawing could ever be. The hard truth is most clients don’t understand the beautiful black and white 2D exploded-axon-section-plan you spent days on. Traditional drawings are difficult to read for anyone who doesn’t have years of training and they fail to help your client confidently make decisions. </span></p>
<p><span style="font-weight: 400;">We’ve heard so much positive feedback from our software users describing the impact Virtual Reality (VR) has had on their work – from saving money on meetings to decreasing coordination time. In particular, architects working in healthcare, retail and hospitality have a lot to gain from using Virtual Reality (VR) because the costs of physical mockups can be so high and delivery timelines can be very tight, leaving no room for error.</span></p>
<p><span style="font-weight: 400;">On </span><a href="https://blog.irisvr.com/?category=Case+Studies" target="_blank" rel="noopener"><span style="font-weight: 400;">our blog</span></a><span style="font-weight: 400;">, we have a number of case studies which explain further the many ways Virtual Reality (VR) is being used.</span></p>
<h3>What is the business model of IrisVR?</h3>
<p><span style="font-weight: 400;">We are a SaaS company, which means that our software is available for download and purchase directly from our website. </span></p>
<h3>The building industry is known for being slow to adopt new technologies. How is your experience with this?</h3>
<p><span style="font-weight: 400;">AEC as a whole is slow to adopt new technologies so it’s important to connect with the industries and users who are at the forefront. For example, construction companies tend to have more resources for investing into new technologies because of the high amount of risk associated with that field. If new technology can increase on-site safety or reduce construction delays that can cost hundreds of thousands of dollars, it’s worth it for them to invest. </span></p>
<p><span style="font-weight: 400;">I’ve also seen many firms who’ve learned the hard way that they can’t afford to hit snooze on adopting new technologies because it means that they are losing projects to companies who are at the forefront.</span></p>
<p><span style="font-weight: 400;">In the past few years, as Virtual Reality (VR) has become more widely known, I’ve also witnessed a shift in who is demanding Virtual Reality (VR). Project owners are increasingly including a “VR deliverable” as part of the scope of work, where they might stipulate that a certain software is used in the project. Many of our current AEC users have found our software because their clients have requested that they integrate Virtual Reality (VR) into the project.</span></p>
<p><img decoding="async" class="aligncenter size-full wp-image-4598" src="https://archipreneur.com/wp-content/uploads/2017/11/014_Pipes_SMM.gif" alt="" width="480" height="270" /></p>
<h3>Do you have any advice for architects looking to change careers?</h3>
<blockquote><p><span style="font-weight: 400;">First, don’t undervalue the skills you’ve learned in design school. When you work at a firm it’s easy to feel like your skills are not unique, but the moment you leave the industry you realize how valuable those photoshop and project management skills actually are.</span></p></blockquote>
<p><span style="font-weight: 400;">Second, don’t let anyone tell you you can’t do it. Two years ago, when I told most of my colleagues (and my parents) that I was leaving my safe career as a landscape architect to join a Virtual Reality company, I received a lot of grief. From the, “that’s probably going to fail” look to, “what a waste of talent” pity glance, none of it deterred me. Today, I have still haven’t looked back. In an odd twist of fate the number of emails I get from friends, classmates, and old co-workers wanting to know how they too can use virtual reality increases weekly now.</span></p>
<p><span style="font-weight: 400;">And of course, regardless of where you choose to go to next, join a team you trust and work well with. These are the people you’ll spend 40, 50, sometimes 60+ hours with on any given week. To succeed, you’ll have to work quickly and efficiently, and the ability to anticipate each other&#8217;s needs will help you move faster during those critical growth moments.</span></p>
<h3>In which areas (outside of traditional practice) can you see major business opportunities for up and coming architects?</h3>
<p>There is a bounty of opportunity for up and coming architects outside of traditional practice – it’s simply a matter of perspective. From working in robotics, graphic design and UX/UI, there are a ton of excellent careers that need creative thinkers who can also execute the work. Take advantage of course work that pushes you into exploring non-traditional skill sets, for example app design and coding, because you won’t regret it.</p>
<p>But like <a href="https://www.youtube.com/watch?v=sTJ7AzBIJoI" target="_blank" rel="noopener">Baz Luhrmann</a>, the best advice I can give anyone is to wear sunscreen.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-4597" src="https://archipreneur.com/wp-content/uploads/2017/11/006_Farns_Section.gif" alt="" width="480" height="270" /></p>
<p>&nbsp;</p>
<h3><em>About Ailyn Mendoza</em></h3>
<p><em><span style="font-weight: 400;">Based in NYC, Ailyn is the Director of Customer Experience (CX) at IrisVR, a tech startup that develops virtual reality software for professionals in architecture, engineering and construction. </span></em></p>
<p><em><span style="font-weight: 400;">Prior to IrisVR, Ailyn worked as a designer and project manager at various landscape architecture firms, including Michael Van Valkenburgh Associates, DLANDstudio and Raymond Jungles. As a minority professional she has been involved in diversity initiatives, including the ASLA’s National Diversity Summit and CLARB’s Foresight Sessions. She holds a post-professional degree from the Graduate School of Design at Harvard University and has 8 years of practice within AEC. </span></em></p>
<p>The post <a href="https://archipreneur.com/irisvr-brings-virtual-reality-aec-industry/">How IrisVR brings Virtual Reality to the AEC Industry</a> appeared first on <a href="https://archipreneur.com">Archipreneur</a>.</p>
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		<title>From Architect to Tech Founder: Israel Medina on the Augmented Reality App Pair</title>
		<link>https://archipreneur.com/from-architect-tech-founder-israel-medina-augmented-reality-app-pair/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=from-architect-tech-founder-israel-medina-augmented-reality-app-pair</link>
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		<dc:creator><![CDATA[Archipreneur]]></dc:creator>
		<pubDate>Thu, 10 Aug 2017 15:30:06 +0000</pubDate>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[apps for architects]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[Israel Medina]]></category>
		<category><![CDATA[member]]></category>
		<category><![CDATA[Pair]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[tech startup]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[VR technologies]]></category>
		<category><![CDATA[VR technologies for the AEC industry]]></category>
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					<description><![CDATA[<p>A very warm welcome to Archipreneur Insights, the interview series with the architectural, design and building community’s movers and shakers. In this series we get to grips with their opinions, thoughts and practical solutions and learn how to apply their ideas to our own creative work for success in the field of architecture and beyond. This [&#8230;]</p>
<p>The post <a href="https://archipreneur.com/from-architect-tech-founder-israel-medina-augmented-reality-app-pair/">From Architect to Tech Founder: Israel Medina on the Augmented Reality App Pair</a> appeared first on <a href="https://archipreneur.com">Archipreneur</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h5>A very warm welcome to <em>Archipreneur Insights</em>, the interview series with the architectural, design and building community’s movers and shakers. In this series we get to grips with their opinions, thoughts and practical solutions and learn how to apply their ideas to our own creative work for success in the field of architecture and beyond.</h5>
<p>This week’s interview is with Israel Medina, Co-Founder of <a href="http://pair3d.com/" target="_blank" rel="noopener">Pair</a>. Last week we presented you <a href="https://archipreneur.com/top-5-virtual-reality-augmented-reality-apps-architecture/" target="_blank" rel="noopener">The Top 5 Virtual Reality and Augmented Reality Apps for Architects</a>, this week we speak with on of the app’s founders.</p>
<p>Israel taught himself AutoCAD in high school and after his architecture studies coding during his lunch breaks while working in an architectural office. Architecture just wasn’t evolving fast enough for him and he decided to found a tech startup together with two co-founders.</p>
<p>We presented their app Pair in the article The Top 5 Virtual Reality and Augmented Reality Apps for Architecture. The app allows architects to drag-and-drop 3-D models of consumer furnishings and appliances into their designs using iPhones or iPads. What makes Pair different from other augmented reality solutions is their focus on products and consumers – it allows users to physically walk around a virtual 3-D product like it is in their home of office space.</p>
<p>Keep on reading to learn how Israel shifted from architecture to tech startup and what architectural skills he could transfer to becoming an augmented reality app designer.</p>
<p>Enjoy the interview!</p>
<hr />
<p>&nbsp;</p>
<h3>Could you tell us a little about your background?</h3>
<p>Sure, I graduated from Columbia University, NY with a master’s in Architecture &amp; Urban Design, but actually started my career in architecture when I was 16. I’ve always been obsessed with tech, so I taught myself AutoCAD in high school, and in the age where you had to type each command manually, 3D CAD was a big deal. This opened the door to found my first 3D company when I turned 20.</p>
<p>After graduating I was fortunate enough to work on international urban planning projects with Gensler in NY and later more local architecture and interiors projects with DC and Miami firms. After a number of years, I realized architecture just wasn’t evolving fast enough for me.</p>
<p>Knowing I couldn’t afford another master’s degree, I started learning to code online, every day after work and lunch breaks, with hopes to get at least one of the ideas I had in my head developed. Two years later I met Andrew and Taylor (co-founders) and started working on Pair.</p>
<h3>When did you first come across Augmented Reality (AR)?</h3>
<p>I actually first discovered Virtual Reality (VR) when a client from my 3D animation company asked for it. Even though it was still in its infancy, I could see the potential for VR in architectural visualization and design. Discovering the possibilities of overlaying designs, in real-time, in your actual space with Augmented Reality (AR) came shortly after, and from then on I was obsessed.</p>
<h3>What made you decide to found Pair?</h3>
<p>When I tried the first version of the app that Andrew and Taylor had been working on, I immediately saw the potential Augmented Reality (AR) could have for the architectural profession, but wasn’t completely convinced that architects would adapt fast enough.</p>
<p>Ultimately, the decision to leave a stable job in architecture for the roller coaster ride that is a tech startup, was due to what I thought we as a team could accomplish.</p>
<blockquote><p>Even if you don’t have the perfect idea to begin with, having a great team allows you to quickly adapt and continually innovate.<strong> </strong></p></blockquote>
<h3>What is your role in the company?<strong> </strong></h3>
<p>Roles in a startup fluctuate almost daily. While my official title is VP of Design, some days I will be managing clients and inbound/outbound leads, others I will be creating marketing campaigns. My favorite part has been the challenge of designing the product experience while coordinating with the dev and machine-learning teams to maintain a cohesive vision and user experience.</p>
<h3>Could you give us some examples of how the app can be used and how it helps architectural practices?</h3>
<p>When we first launched Pair it was solely for architects to upload and view their designs in Augmented Reality (AR). Part of the transformation in these last two years has been to create a platform for all designers or any user with a passion for visualizing design within their space. To achieve this vision, we started working directly with furniture manufacturers to bring their products and designs onto the platform to help others create.</p>
<p><img decoding="async" class="alignnone size-full wp-image-3686" src="https://archipreneur.com/wp-content/uploads/2017/07/Pair-3.0app-UI-Design.jpg" alt="Pair UI Design" width="1000" height="518" srcset="https://archipreneur.com/wp-content/uploads/2017/07/Pair-3.0app-UI-Design.jpg 1000w, https://archipreneur.com/wp-content/uploads/2017/07/Pair-3.0app-UI-Design-600x311.jpg 600w, https://archipreneur.com/wp-content/uploads/2017/07/Pair-3.0app-UI-Design-704x365.jpg 704w, https://archipreneur.com/wp-content/uploads/2017/07/Pair-3.0app-UI-Design-768x398.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<h3>What is the business model for your startup?</h3>
<p>Unless you can predict the future, setting a long-term business model for a startup is definitely part fantasy. After starting with a SaaS subscription based model for architects, we quickly realized that we needed to create something that first engaged users, understand how they were using it, and then focus on a business model.</p>
<p>Currently we use a Mobile Ad Model based on a CPC (Cost-Per-Click) &amp; CPM (Cost-Per-Mille impressions) directly with manufacturers. We have also recently started licensing our Deep Image &amp; Visual Analytics tech to other companies.</p>
<h3>How do you finance your start-up? Any tips for our community on how to manage it?</h3>
<blockquote><p>One tip I always try to keep in mind: “Your network is your net worth”.</p></blockquote>
<p>We have been fortunate to raise money from a great group of angel investors, but without a network of supportive mentors to guide you and open doors, obtaining venture capital is an extreme uphill battle.</p>
<p>Genuinely, the best tip I could give is to forget about financing. Validating your product in today’s market is the biggest step you will make in starting your entrepreneurial journey. Build your MVP (Minimum Viable Product) and get at least one person (who is not your mom) to pay for it. Once you have some traction and still want financing, tech accelerators are a great place to grow your network of mentors and investors.</p>
<h3>You worked in an architectural office, now you are an entrepreneur. What do you find the most fulfilling about it?</h3>
<p>Mentorship.</p>
<p>The last two years, even with all the sleepless nights, what I have come to value most is the opportunity to lead and mentor a great team of designers and developers.</p>
<blockquote><p>Being able to show young architects that there are different ways to grow and innovate within their profession, is inherent in every aspect of our company culture and something I believe is necessary if we expect architecture to evolve.</p></blockquote>
<h3>How has your architectural training helped you in the actual running of your businesses? What specific/transferable skills have proved the most useful?</h3>
<p>It would be too easy to just say everything, but I do seriously believe that every aspect of architectural training is involved in running a business. Most importantly the ability to conceptualize an idea and take it through to it’s fruition is key for a project’s success. Even something we take for granted nowadays like the ability to sketch an idea, has become essential for great team communication.</p>
<h3>The building industry is known for being slow to adapt to new technologies. How is your experience with this?</h3>
<p>Honestly, sometimes it feels like slow might be an understatement.</p>
<p>As I previously mentioned, we first started focusing solely on the building industry. The feedback we received from architects and contractors was great, except when it came time to actually adapt.</p>
<p>I do understand that time is a luxury that architects have precious little of, so when it comes to taking time to learning new tech, it’s something that takes a back seat to project deadlines. We quickly realized this, and pivoted our market approach.</p>
<figure id="attachment_3687" aria-describedby="caption-attachment-3687" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="wp-image-3687 size-full" src="https://archipreneur.com/wp-content/uploads/2017/07/SJ-Tech-Summit-17.jpg" alt="Israel presenting Pair at SJ Tech Summit in 2017" width="1000" height="669" srcset="https://archipreneur.com/wp-content/uploads/2017/07/SJ-Tech-Summit-17.jpg 1000w, https://archipreneur.com/wp-content/uploads/2017/07/SJ-Tech-Summit-17-600x401.jpg 600w, https://archipreneur.com/wp-content/uploads/2017/07/SJ-Tech-Summit-17-664x444.jpg 664w, https://archipreneur.com/wp-content/uploads/2017/07/SJ-Tech-Summit-17-768x514.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-3687" class="wp-caption-text">Israel presenting Pair at SJ Tech Summit in 2017</figcaption></figure>
<h3>Do you have any advice for archipreneurs who want to start and build their own business?</h3>
<p>I think architects have an inherent ingenuity when conceptualizing ideas, but one thing to always keep in mind is that it’s not about having a lot of ideas, it’s about making the idea happen. If you keep paying attention to what people need and what hasn’t been done, you’ll find your niche.</p>
<h3>In which areas (outside of traditional practice) can you see major business opportunities for up and coming architects?</h3>
<p>Currently my top three are mobile Augmented Reality (AR), Virtual Reality (VR) and 3D Printing, but where I really see a need for architects to get involved in is when wearable AR devices become mainstream. These devices will begin to redefine how we visualize and experience space, for which architects are uniquely poised to design this spatial experience for users.</p>
<h3>About Israel Medina</h3>
<p><em>Israel Medina is Co-founder &amp; VP of Design at Pair Inc, an augmented reality platform that lets users design layouts in real time within their space, at true-scale, and with full freedom of movement. Pair has reached over 20 countries and has helped over a quarter-million users experience design in Augmented Reality (AR). A former architect, Israel’s career spans over 10 years including a range of projects from international urban planning and large scale residential to commercial interiors and 3D animations, university lecturer, and professor of architecture.</em></p>
<p><em>While no longer a practicing architect, Israel’s desire is to help the profession continually evolve through innovation in technology and education.</em></p>
<p>The post <a href="https://archipreneur.com/from-architect-tech-founder-israel-medina-augmented-reality-app-pair/">From Architect to Tech Founder: Israel Medina on the Augmented Reality App Pair</a> appeared first on <a href="https://archipreneur.com">Archipreneur</a>.</p>
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