Last week we shared with you 5 essentials models you should know in crowdfunding for architects. Today we present you 6 successfully crowdfunded architecture projects:

Crowdfunded Architecture Lowline by James Ramsey and Dan Barasch

One of the most notable ones is Lowline. The project to repurpose the old Williamsburg Bridge Trolley Terminal under Delancey Street in New York City into a public green space was envisioned by Lowline co-founders James Ramsey and Dan Barasch. They discovered the space several years ago and saw its potential as a kind of underground version of the High Line.

After presenting their idea to the Metropolitan Transportation Authority, which controls the space, they created a Kickstarter campaign to raise $100,000, which would pay for the Lowline Lab, an open laboratory and technical exhibit designed to test and showcase how the Lowline will grow and sustain plants underground. The proposal raised almost $224,000 through its latest campaign, making it “the most funded Public Art project” on the popular crowdfunding platform to date. The Lowline Lab ran from October 2015 through February 2017, the permanent space however is pending.

See the kickstarter campaign here.

Splash House by Parsons Design Workshop

Another crowdfunding success is located north of the proposed Lowline. Graduate architecture students from Parsons The New School for Design recently completed Splash House-pool pavilion, which was also funded through Kickstarter. Despite the support of individuals and corporations, the team needed additional funding to start construction.

Their goal was $15,000, which they exceeded by scoring $16,493 from 232 backers, many of whom lived or worked in the neighborhood.

See the kickstarter campaign here.

The Jennings Hotel

The world’s first crowdfunded hotel and artist residency was realized by Greg Hennes in Oregon. In a recent interview the entrepreneur and founder of The Jennings Hotel spoke about his crowdfunding campaign.

Greg bought the century-old building in Joseph, Oregon, in 2014. The preparation and shooting of the Kickstarter campaign took 6-8 months, but it was a success. The goal of $80,000 was exceeded by raising $107,070 from 870 backers. He could redevelop the building – then a mess of run-down apartments and offices – back to its former beauty as an eight-room hotel and artist residency. You can now book the rooms via Airbnb.

See the kickstarter campaign here.

Cabin Spacey

Another way to use crowdfunding is to get seedfunding for your project. You can compare crowdfunding in this initial stage of a new business to approaching investors including friends, family and neighbors, and asking them to give you money. 

The architect duo of  CABIN SPACEY launched a successful crowdfunding campaign to raise money to build a prototype of their innovation: tiny cabins, that will be located on cities’ existing and yet unused spaces – rooftops, parking decks, gable walls and temporary lots.

In an interview with Archipreneur the architects stressed, that you have to be aware of the work it will take:

Producing this [campaign] material needs care, time and deliberation; one shouldn’t underestimate that. The more time you have to focus on the preparation, the better your campaign will feel and the more fun you will have in promoting your baby.

139 backers raised $30,848 exceeding the goal by 106%.

See the indiegogo campaign here.

Steam Ring Generator by BIG

Even starchitects are starting to embrace crowdfunding. In 2015, Bjarke Ingels launched a crowdfunding campaign on Kickstarter to realize a prototype of their “steam ring generator”, in Copenhagen – a steam chimney for the world’s “cleanest power plant in the world”. We spoke with Jakob Lange, Partner at BIG and Head of the BIG Ideas project unit, about the the steam ring generator in our interview.

The team exceeded their $15,000 goal, with 399 backers pledging a total of $29,520.

See the kickstarter campaign here.

Maketto

The brothers Daniel and Ben Miller made crowdfunded architecture their business model and told us about it in an interview. They founded the crowdfunding platform Fundrise with the vision to completely democratize real estate investment by removing the middlemen and the outdated regulations that restricted who and how people can invest in real estate.

It was a success, their first project was a unique urban boutique project in Washington D.C. called Maketto – a hybrid, half-retail, half-restaurant. It was the platform’s first offering when it launched in 2012 – back before anyone knew about the possibility of crowdfunding real estate.

It raised $325,000 from 175 individual investors who invested from $100 to $10,000 into the crowdfunded architecture project to support the launch of a new business.

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Do you know more successful crowdfunded architecture projects? Tell us about them in the comments.

The post Build Your Own: 6 Successfully Crowdfunded Architecture Projects appeared first on Archipreneur.

Conventionally, architects’ role in funding projects is extremely limited. However, through crowdfunding, their involvement in the development of architectural projects becomes much more prominent. This allows entrepreneurially minded architects to shepherd the development process themselves, learn to engage the public, market their work and take control of the business aspect of their profession.

While the blanket term “crowdfunding” describes a rather straightforward idea of raising contributions from a large number of people, it is important to get educated on the many nuances, pros and cons of using specific web-based fundraising platforms, its models and potentials.

There are 5 main funding models available in crowdfunding:

1. The donation-based model is the most straightforward way to crowdfund a project. It relies on making contributions with no financial gain. Backers find their reward in the satisfaction of knowing they supported a good cause. This model is used mostly for community-focused projects and charities.
2. With reward-based crowdfunding, backers can pledge varying amounts of money and, in return for backing a project, they receive special perks and rewards in return. Kickstarter is the largest rewards-based crowdfunding platform, followed by Indiegogo.
3. Pre-sales based crowdfunding is mostly relevant for those building products. Offering pre-sales is a popular method to enthuse the crowd, offering the finished product in return for their contributions. Unlike with the reward-based model, pre-sales come with a fixed price based on market value and production costs.
4. Crowdfunding platforms often offer lending possibilities to entrepreneurs and investors. Lending-based crowdfunding offers peer-to-peer lending, or P2PL and cuts out the middleman so that those who receive the support can benefit from lower interest rates.
5. With investment-based crowdfunding, backers can receive equity in the companies they support, gaining more control over the project.

The recent popularity of community-funded architecture reached the AIA to launch its own crowdfunding initiative and publish a report “Crowdfunding Architecture,” which looks into ways this new trend is affecting the field of architecture. The report concludes that “donation-based crowdfunding” is the most promising model for architects and developers.

Archipreneurs can choose one of two types of campaigns: “All-Or-Nothing” (AON) or “Keep-All”. The “All-Or-Nothing” (AON) type involves the entrepreneurial firm setting a fundraising goal and keeping nothing unless the goal is achieved. The “Keep-All” (KIA) involves the entrepreneurial firm setting a fundraising goal and keeping the entire amount raised, regardless of whether or not they meet their goal.

Another variation is the Tipping Point model, which means that, until tipping point is reached, the crowdfunding model is All-Or-Nothing; beyond tipping point the model changes to Keep-All. The Tipping Point refers to a minimum amount of funds that must be reached in order to be able to keep donations. Some platforms will provide creators with an immediate access to funds beyond the tipping point. Kickstarter only offers the All-Or-Nothing funding model, while Indiegogo offers both the All-Or-Nothing and Keep-All options. Other emerging platforms are RocketHub, FundRazr, StartSomeGood, GoFundMe, Fundrise, Groundbreaker, and Crowdstreet (the three latter ones focus on real estate – read the interview with the Fundrise founders here).

While the Keep-All model may seem like the safer option, studies have shown that doing an All-Or-Nothing campaign is more likely to give good results. Researchers at Toronto’s York University and Université Lille Nord de France in Lille, France, teamed up to compare results of these two types of campaigns and reached a conclusion that “overall, [All-Or-Nothing] fundraising campaigns involved substantially larger capital goals, and were much more likely to be successful at achieving their goals.”

Depending on the type of project you need to fund, you have to take into account several factors before going into it. These four points sum up the most important aspects of the process and provide an outline of what needs to be done before committing to a campaign.

1. Carefully choose crowdfunding platform – How big is the network of users on your chosen platform? How much of a cut does the site take? Does the site offer adequate support and promotion during a campaign? Does the site suit your type of project?
2. Inspire and inform – You need to make potential backers/investors feel connected to the project. They should feel like part of an inspiring undertaking. Once you get their attention, make sure you keep it by engaging them. You do this by telling a great story!
3. Prepare in advance – You won’t get investors unless your idea is fully rounded and clear. You need to flesh-out ideas before starting a campaign. Also, make sure to do the necessary research and create as much support for the project before it launches. If you can, find a first or lead investor to invest before you launch your campaign. This makes the campaign appear more attractive from the onset, and push the value of individual pledges.
4. Calculate rewards – If you decide to use the reward-based model, you will need to determine the best pricing for your rewards in relation to perceived value, market competition, and your funding goals. You need to factor in all the relevant costs, including marketing, manufacturing, design and shipping.

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Check out this article to learn about 6 successfully crowdfunded architecture projects. Have you ever crowdfunded a project? Let us know about your experiences.

The post Crowdfunding for Architects: 5 Essentials Models You Should Know appeared first on Archipreneur.