Here is our list of 10 great Instagram accounts for architectural illustrations:

#1 – @studioofblo

Drawing By @jb_deboisseson _ Use #studioofblo to get featured Follow @studioofblo

Ein Beitrag geteilt von Int&Arch Design Sharing (@studioofblo) am Mai 31, 2018 um 9:49 PDT

#2 – @marydugganarc

Study model 1:50 #marydugganarchitects

Ein Beitrag geteilt von Mary Duggan (@marydugganarc) am Aug 26, 2018 um 11:24 PDT

#3 – Eric Dietze

dark lodge #architecture #architecturestudent #archi_students #architectureape #architecturedrawing #archdaily #uniproject #render #Visualisierung​ #allplan #c4d #photoshop #critday #itscritday @critday #storeyshots #nextarch #next_top_architects #thebna #architecturefactor #actofmapping #arch_grap #arch_more #koozarch

Ein Beitrag geteilt von Eric Dietze (@ed__________________________) am Aug 24, 2017 um 10:32 PDT

#4 – @letsshowitbetter

By 2BXL Use #showitbetter to be featured Follow @letsshowitbetter

Ein Beitrag geteilt von Show It Better (@letsshowitbetter) am Aug 21, 2018 um 3:56 PDT

#5 – @koozarch

Research Centre by Amélie Lessard @amelessard with Prof Gilles Saucier @mcgill_architecture #art #artitecture #architecture #koozarch Who influences you graphically? The graphic tools used to design and illustrate this Research Center were influenced by many architecture firms, but perhaps most notably by Superstudio. Superstudio is known for its conceptual architecture works, and more specifically for their use of imagery as an expression of monumentality. This simple vulgarisation through graphic atmosphere is something I seek to explore in my own work. *This post is part of a collaboration with McGill Univeristy where we will be sharing a selection of unrealized student projects.

Ein Beitrag geteilt von KooZA/rch (@koozarch) am Jul 13, 2017 um 1:04 PDT

#6 – @kntxtr

Spallartgasse | Wien | @gangolykristinerarchitekten | #kntxtr #kontextur #architecture #architektur #architettura #arquitectura #アーキテクチャ #架构 #design #photography #architecturephotography #design #minimal #minimalism #collage #drawing #rendering #housing #wien #concrete #beton

Ein Beitrag geteilt von Kontextur (@kntxtr) am Aug 25, 2018 um 2:03 PDT

#7 – @illustrarch

Maison Natales by Atelier 56S | Tag #illustrarch to get feature | Follow @illustrarch . . #architecture #illustration #design #art #sketch #photoshop

Ein Beitrag geteilt von Architectural Illustrations (@illustrarch) am Aug 11, 2018 um 5:08 PDT

#8 – @CritDay

Flamingos House by @joaocarlostalves / – – – Send your drawings/models/projects @critday —–> #itscritday #critday <—–

Ein Beitrag geteilt von CritDay – Daily Architecture (@critday) am Mai 30, 2018 um 12:17 PDT

#9 – @architectureONpaper

Residential building project in Porta Volta, Milan > @pnv.drawings

Ein Beitrag geteilt von architectureONpaper (@architectureonpaper) am Jul 20, 2018 um 4:22 PDT

#10 – @archisource

Drawing by @joannaplizga — Want to be featured? #archisource @archisource — #archisource #architecture #architects #student #architecturestudent #studentwork #archilovers #architecturelovers #architectureporn #architectural #archiporn #design #architecturelife #designlife #architecturedesign #visual #drawing #illustration #building #concept #section #levels #arch #active #activity #people #perspective #linework

Ein Beitrag geteilt von Archisource (@archisource) am Apr 12, 2018 um 1:11 PDT

Liked the Instagram accounts on architectural illustration? Learn more on how to use instagram for architects in this article.

The post 10 Instragram Feeds to Inspire Your Next Architectural Illustration appeared first on Archipreneur.

The majority of architects still don’t see marketing as a hugely important part of their business. Studio principals often fail to incorporate marketing into their business strategy and underestimate its impact on their businesses.

How can you utilize your past projects to acquire new clients? Does your work speak about your philosophy, way of doing things, your interests and passions?

By taking marketing seriously, you can tell your story and differentiate yourself from the competition. Online marketing in particular has changed the way that small- and medium-sized firms can compete in the AEC industry.

Social media is an important element of your marketing strategy. It relies on the principles of inbound marketing, which focuses on attracting clients by establishing a non-interruptive presence online by educating, building communities and establishing leadership. Although traditional marketing tools such as landing pages, newsletters and emails are still effective marketing tools, engaging social media profiles can make a huge impact on the way your business is perceived.

As architects start to use social media, it becomes important to figure out which of the platforms can be the most effective for their specific niche. The endless sea of options can make it difficult not to waste energy on too many things. Poor social media choices can tarnish your brand and make you invest huge amounts of time without getting results.

Instagram is proving to be a powerful tool in content marketing. It is a smartphone app that people use to share images and videos. You can start your own account by following other architects, clients, and magazine and blog editors.

According to a recent study by Forrester, Instagram users are 58 times more likely to like, share or comment on a brand post than Facebook users, and 120 times more likely than Twitter users. This is largely due to the fact that Instagram is more casual than Facebook, it is primarily visual and doesn’t have the timeline structure that makes people hesitant to like other people’s older content.

On Instagram, image is king. With over 400 million users, the platform has become a global community and one of professional marketers’ favorite tools.

Simplicity makes Instagram effective. Photos, videos, infographics and memes can all be shared to create a type of ‘storyboard’ that can be much more powerful than long-form sales emails and pages. You can offer them behind-the-scenes insight into your daily operations, as well as snapshots from events, travels, construction sites and your personal life. You can present your projects from pencil drawing board to bricks and mortar and expand awareness of your passion projects.

Hashtags can be placed underneath images to help potential fans find your content. You can even follow hashtags yourself to better engage with users and competitors, and figure out how your fans respond to individual words and content. Backlinking is not possible on Instagram, except in your bio, which dictates how you use the platform.

Growing a social media following is a must these days, but unless you are an established architect, it’s going to take a lot of work. You can use various social media growth services that manage to attract potential customers and clients by focusing on specific targets or niches. This usually means targeting the followers of similar designers, your past projects, or influencers that your clients pay attention to.

Instagram integrates very well with other social media platforms. Since Facebook purchased Instagram for $1 billion in 2012, the two social platforms have integrated their content, allowing users to easily expand their following by merging fans from both platforms.

Plan your Instagram posts. Create a calendar and create content upfront as this saves time. Schedule and automate Instagram updates using one of several tools available online such as Later, ScheduGram and Latergramme. These services allow you to post from a browser or mobile apps, upload multiple images and videos, edit them and organize your Instagram posts. Curate your page by acting as an editor.

Use trending hashtags, but don’t abuse them. Hashtags make your content discoverable and allows you to connect based on common themes and interests, but if you include more than a few hashtags, you might come off as desperate and attract the wrong kind of followers. The more specific your hashtags are, the more targeted your audience will be.

While Twitter hashtags usually relate to a topic, Instagram hashtags are more focused on locations, descriptions of images, tools used to capture them, and a broader story behind the image. Create hashtags that relate to your brand but don’t necessarily include your brand’s name. Hashtags should be as short and intuitive as possible.

You can research large Instagram accounts that operate in your niche and offer sponsored posts. These accounts usually feature an email in their bio. You can contact them and ask for their sponsored posts rates.

You won’t be able to track how much traffic to your website is generated through Instagram. Experts advise using customized shortened links in your bio (Instagram doesn’t allow linking in the comments). You can check the data at the shortener service and make the link lead to your landing page tailored to your Instagram following. You can use the link to offer free content and eBooks, newsletters, blog posts and other social media channels.

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Archipreneur.com has just started its Instagram account and is now proud to announce 1,000+ followers. We share architecture photos, projects, advice and motivation on how to start your own architecture business, and sometimes just our travel pictures – of amazing architecture of course! Follow us on instagram.com/archipreneurmag.

The post How Architects Can Use Instagram to Promote Their Work appeared first on Archipreneur.