Bryon’s career has included roles as creative director for Unilever North America, Chief Operating Officer and lead creative for WIRZ Interactive in Zurich, Switzerland. He has managed numerous projects for Fortune 100 clients in the U.S. and Europe, and has played an important role in establishing internet strategies for major brands, including Calvin Klein Fragrances, Elizabeth Arden Cosmetics, General Motors, Lipton Foods, and many others.

In 2003, Bryon and his wife, Kellie, founded their first digital agency based in Zurich, Switzerland which catered to large global industrial engineering and manufacturing firms.

In 2012, they sold their business and moved back to the U.S. to be close to aging family members. Over the past few years, the Archmark team has worked with a growing number of firms in Florida, as well as several AIA Chapters. Over the past year, they have reviewed and tested more than 380 architecture firm websites. What they learned helped them better understand the challenges that architects face, and made them see that firms have great opportunities to stand out and differentiate themselves.

Archmark’s approach to architect branding and marketing centers around their 3-step Client Attraction System, which helps firms target and build relationships with their ideal clients using branding, digital marketing and website design.

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Claudia Lorusso graduated from the Polytechnic University of Bari in Architecture and has always been passionate about social media, technology and startups. Just before graduating, she started working for a multi-platform company, proving her skills in Marketing and Social Media, Facebook campaigns, digital PR and community management.

Her position at archilovers provides a great example of how technology can create jobs in field of architecture. Developing and implementing their web marketing and communications strategies is an area that architectural firms should think more of in the future; we can no longer deny the importance of digital PR.

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